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A sentimental journey ends

In Maine, where the majority-owning Blethen family rediscovered its roots a decade ago, the Seattle Times Co. is selling three prominent dailies – at a nadir for the newspaper business. It's a bad sign.

The Seattle Times Co. wrote a new chapter to a long-running financial cliffhanger Monday, March 17, announcing it is putting the Blethen Maine Newspapers chain up for sale, a decade after it borrowed about $230 million to buy the three dailies and a weekly. Calling the decision "painful," Times Co. CEO and Seattle Times Publisher Frank Blethen said selling the Maine papers offers the best chance for their survival and the long-term survival of the Seattle Times Co.'s four Washington daily papers, including the flagship.

Blethen, whose Seattle-area family owns the 50.5 percent controlling interest in the privately held Seattle Times Co., engineered the purchase of the Maine papers in 1998 as a centennial tribute to his family's roots. Times founder Alden J. Blethen came west from the Pine Tree State. But critics, including the company's minority owner at the time, Knight Ridder, said the Maine purchase never made much business sense and was an expensive bit of ancestor-polishing.

There's some truth to that. Maine's growth is projected at an anemic half-percent per year for the next decade, and the Maine papers, like others around the U.S., have seen serious circulation and advertising erosion in recent years. Last August, management at the Portland Press Herald and Maine Sunday Telegram, the Maine chain's flagship, told the paper's union that the Press Herald had lost 27 percent of advertising lineage during the previous two and a half years.

The Maine purchase has weighed down the company's corporate balance sheet here in Seattle, as well. Since borrowing to buy the chain, the Seattle Times Co. twice has failed to meet loan requirements, forcing a renegotiation of the debt with a consortium of lenders. The company says it is losing money, and Frank Blethen warned late last year of plans for deep budget cuts.

Arguably, the Times Co., which had no significant debt when it bought the Maine papers, would have handled the past decade's downturn more easily without the Maine loan. Blethen, however, has blamed the Times joint operating agreement (JOA) partner, the Hearst-owned Seattle Post-Intelligencer, and Seattle Times unions, which struck for 49 days in 2000-01, as the sources of the company's financial troubles.

In hiring Dirks, Van Essen & Murray, a Santa Fe, N.M., newspaper brokerage, the Seattle Times Co. might be signaling it is under pressure to undo ties to Maine quickly. Dirks, Van Essen is the nation's biggest newspaper brokerage, handling sales of papers for Dow Jones, Gannett, and McClatchy. In 2006, it brokered the King County Journal Newspapers sale to Black Press. But newspaper owners traditionally shop their papers less publicly, preferring to wait to announce a sale, not an offer.

And selling off a chain of small papers in a slow-growth market like Maine could be a challenge. "I have no idea who would buy this chain," said Jeff Inglis, editor of the Portland Phoenix, the city's alternative weekly. Inglis, who covers the Maine newspaper industry, said rumors that the Seattle Times Co. was getting ready to dump its Maine holdings have been circulating for more than a year as the local chain's finances have soured. Charles Cochrane, the Maine chain's president and chief executive, told the Portland Press Herald the chain's profits have been shrinking in recent years. The Press Herald cut 27 jobs last week and has had an uneasy relationship with its union. Another paper in the chain, the Waterville Morning Sentinel, has had a long-running byline strike by union members over a contract dispute.

The other Maine properties are the Kennebec Journal in the state capital of Augusta and the weekly Coastal Journal.

"There's no question they're going to get a lot less than they paid for it," said Lou Ureneck, a specialist in newspaper economics and head of Boston University's journalism department. Ureneck, who was editor of the Press Herald before the Seattle Times Co. bought the Maine papers, said it isn't likely that large national newspaper chains would be interested in bidding. "Maine is a poor state," he said, "not a Sunbelt state with growth potential."


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Comments:

Posted Wed, Mar 19, 9:24 a.m. Inappropriate

Sad but true............: I agree with the facts of this story. What a difference a decade makes. Not mentioned is the demise of our once great Seattle Times lies squarely on the shoulders of Frank Blethen. Since 1998 every decision he made was 180 degrees off of where it should have been. Carolyn Kelley has had little to do with the downfall except her total loyality toward Frank. In every company there needs to be someone in management who can say (without getting canned) "I don't think that's a good idea," or, we need to direct our attention elsewhere, or, we need fresh ideas, with plans that our subscribers AND advertisers need and desire. Then accomplish those goals in the unique Seattle newspaper enviornment.

A few years ago Times management began such a policy only out of desperation, but it was too little and too weak.

The Times still had a base to progress after the strike of 2000-01. Bad decision after lousy decision, then add in arrogance, bullying, more poor decisions you have what we have today in the Seattle Times.

Public sentiment during the strike was overwhelming toward the Times highly educated, clever, and devoted employees who chose to strike as a means to say our paper is headed in the wrong direction. Did Frank and Mason learn anything from the strike? It does not appear that way. Seattle is largely a labor town, be it bus drivers, school teachers, long shoremen, police & fire. You can't slime your employees and expect your subscribers and advertisers to be loyal. Furthermore, the leaders in the guild strike were the only ones who could help the Times regain it's prestigue in the community. What did Frank and management decide for those solid citizens and employees? They offered them early retirement incentives or severance pay because the company needed to "restructure."

The best at the Times are the staff... or what remains of what once was the finest journalistic staff in this corner of America. The next generation of Blethens and new management are closer to what I vision as what The Seattle Times needs to begin repairing the past decade of horribly wrong decisions and bad public relations. In all types of businesses newspapers should recognize the value in good PR. The Times didn't.... sorry Frank another bad decision.
Tahoma

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