A cheerful scold about how things are made and discarded

Seattle native Annie Leonard studies the life cycle of consumer products, from mines and oil wells to mountains of waste, and calls on citizens to take greater responsibility.

More than just 'a book about garbage'

More than just 'a book about garbage'

Author Annie Leonard, a Seattle native

Christy McDonald for Simon & Schuster

Author Annie Leonard, a Seattle native

Seattle native Annie Leonard was back in her hometown last week on a book tour to promote The Story of Stuff. “It’s doing well,” she told a packed audience at Town Hall, then reined in her pride with a mischievous smile: “I have to keep reminding myself it’s a book about garbage!” Actually, it’s a book about the materials system that lies behind the things we purchase, a system generally far from our minds when we’re shopping at Best Buy.

To Leonard a cell phone is not just a convenient electronic gadget with a price. Looking at a cell phone, she also sees “Congolese kids dropping out of school to mine coltan, oil wells in Iraq, plastics made in China, assembly maybe done by somebody in a Mexican maquiladora” and an eventual addition to the mountains of hazardous e-waste exported to India. “I can't not think about these things!” exclaimed Leonard. “But if you're going to have a neurosis, I really recommend this one.”

If we see behind every commodity the process that brings it into the world and eventually the waste stream, Leonard believes, we might work together to create a more just, sustainable product cycle instead of mindlessly adding to our possessions. “I traveled 40 countries around the word where our stuff is made, visiting factories and garbage dumps. Now when I pick up objects I flash their life cycle” — resource extraction followed by production, distribution, consumption, and disposal. This simple five-chapter story is the heart of her book, which expands on a 20-minute Internet film she made in 2007 that has been watched by more than 10 million viewers around the world, including students in school and college classrooms across the U.S.

Glenn Beck has called Leonard’s film a hateful form of capitalism-destroying indoctrination that should be banned from schools. The Missoula school board apparently agreed when it formally sided with a parent who called the documentary too biased for high school students. A four-part critique posted on YouTube and at America’s Right a conservative political website, attacks almost every statistic cited in the film and rants at length about its partisanship. But hostile fulminations against Leonard run the risk of looking a little paranoid. If she gets under your skin, it’s in the nicest possible way.

Leonard is a cheerful, non-scolding Cassandra, smiling and scrubbed, shiny hair in a ponytail. In the film, her can-do commentary on the perky cartoons showing the march of “stuff” from its hapless natural cradles through “manufactured demand” to vast graveyards visible from outer space makes you feel almost glad the world needs you to help keep it from being trashed. At her Town Hall lectern she described how in college 25 years ago she started digging into the piles of garbage bags that lined the New York City sidewalks and that disappeared by the end of the day. “What were they hiding?” she laughed. “I found out there's a reason they make those bags black. Waste is a verb, not a noun.”

But two decades of poking through rubbish and globetrotting from American clearcuts to garment factories in Haiti to dumps in Black townships under apartheid taught Leonard that the problems of pollution and runaway consumption can’t be solved through individual lifestyle changes. “We have a consumer part of us that is spoken to and validated every day,” she said. “So when we face a problem we routinely think of a way to shop ourselves out of it” — for example, by purchasing bottled water instead of banding together to fight for clean water from public systems. “Our consumer muscle has taken over; our citizen muscle has atrophied. We know our personal latte styles, but we don't know who our city council members are. We need to rebuild our citizen muscles.”

Organizing to create a new story of stuff together will bring us more joy in life, said Leonard, citing recent happiness studies. “If our stuff truly made us happy, we might say, ‘What the hell, let's go down in flames, what a party!’ But across income brackets, across countries, what makes us happy is the quality of our social relations, a sense of meaning and purpose beyond the self, and coming together with others to get something done. So I'm not saying ‘We should give up everything and be martyrs for the planet and life will suck.’ What we most need to do is also what will make us happy.”

Leonard kept today’s challenges to workers, jobs, and communities, not just to environmental health, before her Town Hall audience. Representatives from Teamsters Local Union #174 were sitting at a side table with flyers about the current conflict between Waste Management and sanitation truck drivers. “What we throw away doesn't disappear,” said Leonard. “Real men and women deal with the discards of our everyday life, in work more dangerous than what firefighters or police do. They are asking for basic safety, health, and decency, so let's take care of them the way they take care of us. If there’s a strike” — and a strike now looms — “let’s get their backs.”

For related reasons Leonard made a second request: “Please buy my book from a local independent bookstore. It will cost you $8 more than online, but this means more local jobs, which means a safer, healthier community with more visiting speakers and places to gather where you can hear them and talk about these things.” And, she might have added, be a lot happier as a result.


About the Author

As part of Crosscut’s coverage of social concerns, Judy Lightfoot writes about how the region's people face challenges in a time of economic stress and diminished expectations. She often draws on her weekly one-on-one coffees with individuals sharing our public spaces who are socially isolated by homelessness or mental illness. Formerly a teacher and professor, she also writes about books, education, and the arts. Email judy.lightfoot@crosscut.com.

Like what you just read? Support high quality local journalism. Become a member of Crosscut today!

Comments:

Posted Tue, Mar 30, 7:32 a.m. Inappropriate

Nice AD, I hope Crosscut got paid.

The video is very bias and should not be required to be viewed in schools. It was shown as a part of a PSE presentation in our district, once, and then after student complaints it was dropped. Apparently all of ths kids parents and the companies they work for are earth destroying corporate zombies.

After last year in the Puget Sound area are Leonard and Lightfoot seriously going to stand by their statement “Real men and women deal with the discards of our everyday life, in work more dangerous than what firefighters or police do." I don't see four garbage truck drivers being ambushed at a coffee shop because of what they do. Will the "safety" of the garbage haulers job really be improved with a pay raise?

Cameron

Posted Tue, Mar 30, 9:26 a.m. Inappropriate

Progressives like to talk about reducing, reusing and recycling. In fact they are raising their kids to expect ever more stuff and electronic gadgetry.

BlueLight

Posted Tue, Mar 30, 3:13 p.m. Inappropriate

Lightfoot's logic is flawed and disconnected. The systems designed to mitgate waste streams are as unstainable as the waste itself. The cost structures simply can't be maintained. Thus, the demands of Waste Management Employees simply CAN'T be met! Sadly, the ideology of social "justice" blinds her to the obvious. I particularly find the call for localism misplaced, though. While I've not encounter specific numbers, I speculate that the percentage of public employee's that reside within the community they work is pathetically small. I would go even further and suggest that the percentage who paricipate in the community (pay taxes, frequent establishments, engage in social activities, etc.) they work is similarly low. Thus the notion that Waste Management or their employees are concerned with my community is dubious from the outset, and supporting the union's position is in no way supportive of the localism. Please explain how a recycling system that ferries containers packed with recycleables to China, and then back again is local? Or a system that trucks yard waste to the fringes of suburbia, and back again? A substantive localism would include a properly scaled waste system; one that would be accompanied with a significantly lower cost structure. My best guess: a decentralized system of privateers and independents directly contracting with communities as service becomes unreliable and increasingly expensive, in conjunction with significantly reduced waste streams.

Posted Tue, Mar 30, 4 p.m. Inappropriate

Or save some trees and if you really need help reasoning out ecological footprints, as opposed to conveniently incomplete rationalizations of carbon offsets, e.g., Seattle Times 3/30/10, Nicole Brodeur, then put your name on the hold list at your branch library and when it comes in walk over and get it.

The bigger question that needs answering is how are are all going to make a living when economics includes the "externalities" and full accounting is standard procedure. The ecological footprint, BTW, was invented up the road in Vancouver--see Wikipedia. Seattle, for all the huffing and puffing at http://www.seattle.gov/climate/ is still into "not invented here," as are most governments around the world.

afreeman

Posted Wed, Mar 31, 1:01 p.m. Inappropriate

Okay, someone's got to say it: the key to "stuff" is to make less money!

But in a world that worships growth, such a suggestion is simply heresy, and easily dismissed by the True Believers.

What ever happened to the notion of "enough?" You need clean air, clean water, healthy food, a safe place to call home, and meaningful, useful work.

You can help us live such a life style: http://www.EcoReality.org/wiki/Land_purchase_fund_drive

Posted Wed, Mar 31, 1:04 p.m. Inappropriate

Hmmm... can you put links in here?

Posted Wed, Mar 31, 1:04 p.m. Inappropriate

Apparently not. Bummer.

Posted Wed, Mar 31, 5:21 p.m. Inappropriate

Several sayings come to mind. Almost all of them pertain to the fact that every evil seems to have a financial juatification. "We have to have slavery, other wise who would pick the cotton."

Theses great documentaries, Michael Moore etc are always atacked not for their facts but for their politics. Every attorney knows that when the facts are not on your side you atack the person

Vaya con Dios

Morro

Posted Wed, Mar 31, 6:10 p.m. Inappropriate

The morro of the story:
The ends "juatification" the means. "Theses" are words to live by. Please do not "atack" the messenger, or you will be "atacked".

Cameron

Posted Wed, Mar 31, 7 p.m. Inappropriate

So apparently, we should make less money by giving it to bytesmith!

Cameron, have I told you how small you are, lately?

Posted Wed, Mar 31, 7:40 p.m. Inappropriate

Well as long as you are down there.

Cameron

Posted Wed, Mar 31, 9:25 p.m. Inappropriate

She may be scrubbed and shiny and mischeviously smiling, but she's flogging her book and telling people what they already know. What she doesn't seem to know is that there are very few independent booksellers left in Seattle (at which we'd pay $8 more for said flogged book) and that's as much a sign of the times as the proliferation of stuff; in fact they're not unrelated.

sarah

Posted Wed, Mar 31, 11:19 p.m. Inappropriate

Perhaps I should have mentioned that Leonard specifically referred to U Bookstore, which was selling books at the event, but her message at that moment seemed to me to be a broader principle that did not exclude other independently owned local (general) bookstores such as Elliott Bay and Third Place. I wonder how many of us try on principle to patronize locally owned businesses, even when their prices are higher.

Posted Wed, Mar 31, 11:30 p.m. Inappropriate

Actually, I merely glanced down, and there you were.

Posted Thu, Apr 1, 5:50 a.m. Inappropriate

Thanks,
I do what I can for the environment by eliminating waste. I call it my Anne Leonard, ecologically sensitive "Stuff".
How very Seattle of me!

Cameron

Posted Thu, Apr 1, 3:25 p.m. Inappropriate

Probably many people do buy at locally-owned places on principle. Many more can't afford to do so. As long as that's the equation, the independents will go out of business. That's the reality of economics, not morality. It's kind of like telling low-income people to spend their money on two apples instead of two hamburgers: it just doesn't work, and it only ends up with those who buy the hamburgers feeling shamed by people with more resources telling them to buy the apples.

sarah

Posted Thu, Apr 1, 5:25 p.m. Inappropriate

Sarah, you're always right.

Posted Thu, Apr 1, 7:18 p.m. Inappropriate

No, I'm not, nor is anyone. But telling people to pay more for something isn't right either.

sarah

Login or register to add your voice to the conversation.

Join Crosscut now!
Subscribe to our Newsletter

Follow Us »