Op Ed: Harriet Bullitt blesses a new incarnation of KING-FM
A listener-supported station will engage the public more and add education to its mission, writes the author, whose mother founded KING-FM.
KING.org
When my sister, Patsy Collins, and I sold King Broadcasting Company, we personally bought out KING-FM to secure it as a separate company to serve the Seattle area forever with classical music. We did this to honor our mother, Dorothy Bullitt, but principally because we knew so well how passionately devoted our local listeners are to KING’s classical music. We always shared the love of classics, having grown up with it in our home. Over the years, mail and phone calls from our audience have constantly reminded us of the intense loyalty to the classic format on KING. Sometimes we’ve had sharp comments, expressing unfounded fears that we might be allowing a change in format to veer away from classics.
Classical music has a limited following in the general population, however. Stations across the country have failed. Local community radio in all formats is having a hard time right now. National companies that advertise have been coalescing into bigger giants, and they seek wide audiences in the general population. Local radio stations throughout the U.S have either closed or been acquired by big chains, which can then deliver low-cost commercial messages to large numbers of people — the lowest common denominator. In recent years, it has become increasingly difficult to find advertising support for Classical KING that is compatible with the format our listeners want and delivers commercial messages thar respect our listeners’ taste.
Fortunately, Classic KING has an innovative board, whose members are committed to keeping classical music on the air in Seattle. They really care, as do I care; if my sister Patsy were alive today, we’d be together supporting the board’s new plan for restructuring a revenue stream for Classic KING. Station operations will be listener supported, starting next year. Instead of buying products to validate advertising income for the station, local listeners will have the opportunity to sponsor the broadcasts directly. It makes sense. Listener loyalty is long-lived and local financial commitment will insure that our beloved King will broadcast classical music as long as it serves the community.
All institutions must evolve. I’m pleased that KING’s new strategy remains true to our vision. Actually, with this new model, I expect that KING will not only return to reliable support of the classical music scene in Seattle, but will expand its support significantly. At the same time, the listener-support format will actually create more airtime for the music we all love.
To top it off, there will be a new element that improves on our vision. While we always saw KING-FM as a community treasure, the ways in which the community could interact with the station were limited. In this new partnership, the listener relationship can really drive the station, and the station can be more richly engaged in supporting the whole classical music fabric of the community. I am pleased to hear that Classical KING-FM will include as part of their mission a classical music education element. This will help allow younger listeners to learn and appreciate the great music that we have enjoyed for years.
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Comments:
Posted Fri, Apr 2, 8:07 p.m. Inappropriate
Listener supported media continues to be a bold invention that defies business logic. Its crazy, subversive, and perhaps the best survival tactic culture builders have come up with in the last half century. Ms. Bullitt’s words confirm an intuitive sense that this is the right thing to do.
Posted Sat, Apr 3, 1:13 p.m. Inappropriate
I guess you know the writing is on the wall when your anchor advertising account is a dentist in Lake Forest Park.
Posted Sun, Apr 4, 11:52 a.m. Inappropriate
Will George Ray get the afternoon drive time slot?
Posted Mon, Apr 5, 9:46 a.m. Inappropriate
Curiously enough, the shriveling of classical music from WQXR in New York could be a boost for a listener-supported KING-FM. The New York Times created,owned, and operated WQXR, which, with Web-casting added, was recognized as the bellwether classical music station. Then the Times sold WQXE to the New York City-sponsored WNYC, which in turn again spun it off. The Times-sponsored WQXR also provided NYT news on the hour.
WQXR's new cut-loose, non-commercial formet, striving to be listener-supported, has too much promotional chatter, and plays mostly "top-forty" classics. This programming penchant turns off knowledgeable fans of both classical and other music.
Listener-supported "classical music radio" must have the ability to attract more than traditional classical music lovers:. That suggests including programming of so-called world music, stage and film original cast and soundtracks, and "third-stream" music. All this with 24/7 programming geared to on-line and wi-fi listening. Going forward, "broad"casting and even cable-casting probably will continue to shrink. But a listener-supported KING-FM can be positioned from the first to benefit from digital audio streaming, accessed by a variety of listeners worldwide in a variety of ways.
Posted Mon, Apr 5, 7:27 p.m. Inappropriate
Mr. Price: Well put. I am willing to subscribe to the new KING FM provided that the Board and Program Director acknowledge that the 'top-forty' programming has in fact driven me and many others to look elsewhere for classical music radio. I have been listening to KING for forty years, and recall that classical music and jazz coexisted happily in the 'seventies; I am not sure what you mean by 'world music' but will reconcile myself to more eclectic programming if the result is a broader offering of the riches of classical music.
Posted Mon, Apr 26, 8:26 a.m. Inappropriate
Bravisma! a una donna bella e forte (Well done! to a beautiful and strong woman)
An extraordinary and yes inspiring act of generosity on behalf of the arts and humanities. Finally...in an age of inverted(some might say perverted) hyper-capitalism, which shapes conflates and dominates democracy and political discourse, a refreshing non-profit counter-weight broadcast paradigm...thank you for helping to preserve of the soul of democracy.
Any plans to offer a translator frequency in Whatcom County/Bellingham? In the meantime, I enjoy the scrupulously curated content and musically erudite on-air personalities. I look forward to the day when you are 'free at last' of commercial interruption/distraction. And yes...I am quite willing to put my money where my mouth is and become a contributor/supporter when KING FM flips that switch...
Thanks again.
Very Best Wishes,
Michael A. Kominsky
Bellingham WA
P.S.
Here's a link to another strong-willed professional women.
www.nancykominsky.com
Posted Sat, Oct 9, 10:44 a.m. Inappropriate
I was formerly employed by KING-FM. During the week, I worked at KING-TV, and, at the same time, from June, 1970 to April of 1972, I was one of the weekend on-air hosts on KING-FM. At that time, the station's manager and program director was Jim Wilke.
Dorothy Bullitt had the habit of visiting the KING-TV lunch room each day so that she should be in touch with the pulse of the station and to get to know the people who worked there. Since the KING-FM personnel were in a different environment and had different hours, for the same purpose, she decided to invite all KING-FM employees to her home on Capital Hill for a brunch one Saturday afternoon. Fortunately, my shift was over for the day, so I was able to participate.
After the food had been consumed, we all retired to her sitting room for conversation. There were about eleven of us.
During the discourse, someone asked Mrs. Bullitt what kind of classical music she wanted to hear on KING-FM. She responded by saying that what she wanted to hear on the station was not important, but it was important what the listeners desired.
She said that all KING Broadcasting Company stations had three goals, in this order of priority:
1. Performing a public service
2. Obtaining station operating revenue
3. Airing quality programming
So, regarding classical music programming, it would appear that the listeners were the determining factor. But, regarding station philosophy, it would appear that Mrs. Bullitt's priorities would prevail, since it was she who established its tone when she put it on the air in 1948.
Mrs. Bullitt, and her two daughters, have decided that KING-FM should always remain a classical music oriented station, but that the listeners should decide the kind of classic music the station would air. Jim Wilke once told me that he took his marching orders not only from Mrs. Bullitt, but from the listeners.
Mrs. Bullitt always wanted a broad spectrum of classical music to be broadcast and did not want the station to become a classical jukebox, where one would drop in a nickel (now a quarter) into the machine and out would come some short, three minute light classical piece.
When I was at KING-FM, Mr. Wilke took his duties very seriously by scheduling whole symphonies during the drive-time hours. Because of the length of these musical selections, on-air commercial announcement availability slots were drastically reduced.
However, even though this inhibited the revenue generating capabilities of the station, Mrs. Bullitt never objected, but left the programming decisions to the people responsible for them. She always had a general hands-off approach to any station she owned.
However, if it appeared that one of her broadcast operations appeared to be going dangerously off track, she would quietly make suggestions as to how she thought a change should be made.
I believe Mrs. Bullitt would have approved of the move from a commercial to a listener supported operation for KING-FM. I also believe in her idea that a station's public service activities should always prevail over monetary considerations.
This is not a negative reference at all, but people, who really knew her, called her the "velvet steam roller," because, in her quiet, gentle, kind manner, she could convince people to do what she thought was best. I miss her guidance and wisdom. She was, without a doubt, one of the most considerate, humanitarian people I have ever known.
Thanks to Dorothy Bullitt, Seattle is very fortunate to have had a radio facility devoted entirely to classical music, and to also have had the kind of station management with the intelligence, ability, and intent to continue to bring this about. Many other cities are not so lucky.
All dissention aside, in my opinion, the present day KING-FM is a direct reflection of the vision of Dorothy Stimson Bullitt and what she stood for, and, in her memory, I am confident that it will continue to provide the kind of high quality programming that Seattle has enjoyed since 1948.
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