Expo in Shanghai: green lessons for Seattle, U.S.

The world's biggest world's fair is underway, and the U.S. media, for once, is paying attention. There's the Hillary Clinton angle, after she helped make U.S. participation happen, but this is also a fair that shows the U.S. some options for catching up with other nations on sustainability.

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The films made no explicit reference to democracy, human rights, freedom of religion or other political issues where the United States has long criticized China's record. The U.S. exhibit ends with a gift shop where a great many products — from teddy bears and stuffed bison to silver lapel pins and pink cowboy hats — were all marked "Made in China."

Such a revelation might not please patriotic Tea Partiers, or U.S. trade unions, but the very scramble to participate in Shanghai was driven not by an interest in lecturing (again) China about democracy, but to please the hosts by showing up. And surely it is not to impress the Chinese with our prowess at churning out cheap manufactured goods. Indeed, Chinese audiences might be happy that the pavilion souvenir shop is "buying locally" (one of the themes of the fair, after all, is sustainability).

One goal of the pavilion seems to be to offer the Chinese a look at our pluralistic society and to humanize the can-do American spirit. I was pretty critical of the U.S. pavilion in Aichi Japan in 2005 because it offered such a commercialized hodgepodge, tied together with a multi-media presentation (also by BRC), featuring an actor impersonating Benjamin Franklin who made me cringe when he did a few hip-hop moves. But in a survey of fairgoers, the pavilion proved to be very popular with the Japanese. So, despite all the critical reporting of the project and with expectations set pretty low, I will visit USA Pavilion next month with an open mind.

The fair is, of course, a world's fair, so there is much more to it than what the USA brings. Rogue countries (to us) are in attendance, such as North Korea, Sudan, Cuba, Burma, and Iran (Iran and North Korea are sited next to each other in a section of the fair already dubbed as "Axis of Evil Square"). At the moment, sabers are rattling on the Korean peninsula, which should make things interesting (if not radioactive).

There is a long history of international tensions impacting fairs. At the 1939-40 world's fair in New York, some countries exhibiting ceased to exist during the fair, and a bomb went off in the British pavilion. Fairs in Brussels ('58) and Seattle ('62) were examples of Expos where Cold War competition over atomic power and space took center stage. Fairs themselves can generate diplomatic scandal, as when the Prince of Hanover was photographed urinating outdoors near the Turkish pavilion at Expo 2000 in Germany.

The only dustup so far in Shanghai is that some Chinese have grown frustrated with lines at the German pavilion, and there have been shoving matches and cries of "Nazi." Who says fairs don't provide spectacle?

The theme of Shanghai is "Better city, Better life," which is the type that ought to interest greens and urbanists, especially people in Seattle where the mayor is a founder of a Great City initiative. The idea is that our future is in urban environments, an appropriate topic to explore in booming Shanghai, which now has a population in the vicinity of 20 million.

One good reason for Americans to attend is that much of the world is ahead of us on sustainability tactics and technology; there is much for us to learn, including what not to do.


About the Author

Knute Berger is Mossback, Crosscut's chief Northwest native. He also writes the monthly Grey Matters column for Seattle magazine and is a weekly Friday guest on Weekday on KUOW-FM (94.9). His newest book is Pugetopolis: A Mossback Takes On Growth Addicts, Weather Wimps, and the Myth of Seattle Nice, published by Sasquatch Books. In 2011, he was named Writer-in-Residence at the Space Needle and is author of Space Needle, The Spirit of Seattle (2012), the official 50th anniversary history of the tower. You can e-mail him at mossback@crosscut.com.

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Comments:

Posted Sat, Jun 5, 10:27 a.m. Inappropriate

I think part of the reason that the US government has lost interest in World's Fairs is a certain timidity in the professional diplomat class. Even in the aftermath of 9/11, when the Bush White House was projecting a "Just go on home, folks, and let the Sheriff take care of this" message to the other nations of the world (many of which were offering us unconditional assistance) the careerists at the State Department were singing a much humbler song. World's Fairs are historically a venue where both nations and corporations display their exceptionalism. Nations show off their culture, history, resources and art. Corporations showcase their technology, innovations and products. But in a generation when the chief message that comes out of professional diplomatic circles seems to be "Please don't hate us" there isn't much to build an exhibit around.

I'd love to be able to attend this fair, but I doubt that time and finances will allow it. Still, I'd be very interested to know if View Master reels are available there. They were the stuff of World's Fairs since 1939.

dbreneman

Posted Mon, Jun 7, 12:06 a.m. Inappropriate

Amen to Viewmasters!

If the closing credits of the film said, in Chinese, "This production was made possible by a grant from Pepsico" instead of "This film was made by Pepsi", and the translation were faithfully rendered, that would make a world of difference in appreciation, by Chinese speakers/readers, of how our 'system' operates. (Making fun of the translations of product instructions- products that originate in China- is diverting; but I hope that the people running the American pavilion have avoided providing inadvertent humorous interludes at 'our' expense.) ^..^

herbert

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