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One way of doing that is by looking to and adopting the eating traditions of other cultures, like the Italians, or the Chinese. Another way is to revisit our own past for long-lost rituals and the comfort they provided.
This marketing strategy works especially well with the generations that followed the baby boom. Perhaps it is latch-key syndrome, a reflexive desire to repair a deficit left by divorce or some other emotional deficit. Perhaps it is the extended childhood that adults today are allowed — how many times have you heard "40 is the new 30?" — that has turned aging into a circular rather than linear process.
So many television commercials aimed at serious adults deploy cues from our childhood, like the AT&T commercial whose soundtrack is borrowed from the 1971 movie, "Willy Wonka & the Chocolate Factory," and the song "Pure Imagination." The line between child and adult, and relationship between the two is more blurred.
Or maybe, as Porter said, when times are tough, you look to safe memories. When Porter became disillusioned with work, he did the same. After graduating from Pacific Lutheran University — he grew up in Mountlake Terrace — he went to work as a television reporter in Missoula, Mont., and Fort Wayne, Ind., moving back to Seattle to work in corporate public relations, representing technology clients.
The idea of baking pies for a living appealed to his creative instincts, which have always lived strong inside him. He realized that he has wanted to bake all his life. When he finally worked up the nerve to quit his salaried job and start his company last year, he said, "I had a lifetime of practice.
If you go: A la Mode pies are served by the slice at: Knee High Stocking Company, 1356 East Olive Way, 206-979-7049, 6 pm-2 am daily. Order pies at www.alamodeseattle.com..
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