What blocks getting state out of liquor control?

Ignore the rhetoric and see through the financial interests that stand in the way of liquor control reform.

The state's highest-grossing liquor store, at 7th Avenue and Bell Street in downtown Seattle.

Ronald Holden

The state's highest-grossing liquor store, at 7th Avenue and Bell Street in downtown Seattle.

Initiative 1100 takes the state out of the retail liquor business. All but 11 states have survived the trauma.

Washington remains tethered to Prohibition (and its cousin, repeal) for antiquated reasons that have taken root in 21st century commerce. Look not to the 2,000 or so state employees who work within the system; they are straw men. Look not to the 300 or so landlords who hold commercial leases on property used to sell spirits. They are pawns.

Instead, look to the self-evident trail of modern politics: follow the money. And the money, on the most cursory examination, is flavored with hops.

Ignore or put aside for a moment the rhetoric about underage drinkers of liquor. Ignore the staged movies of earnest grape growers plodding through their vineyards, the trauma-room nurses, even the occasional celebrity restaurateur with "No on 1100" signs in their well-stocked bars. They are all in the thrall — unwittingly, perhaps — of the beer industry.

Make no mistake, it's Beer, Beer and more Beer that wants to keep the state in the liquor business. Why? So that supermakets and convenience stores won't present an attractive alternative to canned and pasteurized six-packs.

The beer guys take every opportunity to paint I-1100 as the "Costco" initiative, ignoring the fact that Safeway, Kroger (QFC and Fred Meyer), Albertson's and Walmart, along with hundreds of mom and pop stores, have just as much to gain. The Initiative 1105 folks, in case you haven't noticed, would replace the Liquor Board's monopoly with their own duopoly; Odom Southern Holdings and Young’s Market Co. would essentially take over the wholesale distribution of all alcoholic beverages.

But wait, wouldn't the beer interests also profit under I-1100? Sure, but remember that their biggest interest is in maintaining the status quo; their ideal outcome is the defeat of both measures. The wholesalers and distributors created 1105 as a diversion to confuse the public.

Distributors, the middlemen between manufacturers and retailers, were established in the days of repeal, and have grown steadily in influence. Today, there are a few giants in the field nationally, who ensure their position the way the powerful have always done: campaign contributions, product for parties and gifts to lawmakers around the country. Distributors have become the dominant force in the alcohol selling business and fiercely defend that dominance. I-1105 would help them do that in Washington state. They've hired powerhouse consultants from all parts of the political spectrum (Tim Ceis and Christian Sindelman from the Democratic side, Chris Vance from the Republican camp) to craft ads that scream "too risky." The money, millions of dollars according to public records, comes from the beer industry.

Opponents of both initiatives weigh in on their putative effect on two institutions with "hero" status: the state's homegrown wine industry and its craft breweries. But their arguments — that wineries and craft brewers are universally opposed to elimination of state controls — are refuted by more thoughtful voices.

Paul Beveridge is an attorney who has turned his Madrona home into a boutique winery, Wilridge. More carefully than most, he has parsed the rhetoric of the initiatives and has come out in favor of 1100, opposed to 1105. Initiative 1100,l he says, "will benefit wineries, breweries, restaurants, retailers, small distributors, and, most importantly, wine consumers,"  while "1105 replaces the existing state monopoly on spirits with a middleman distributor monopoly." Worse, he points out that 1105 "eliminates the alcohol tax at great cost to the state, and does nothing for wineries or wine consumers."

Metropolitan Markets, the largest locally owned supermarket group (but with a smaller footprint than most Safeways), would have to "make room" for spirits. But, says spokesman Brad Halvorsen, "Whether either initiative is passed or not, we remain supportive of small Washington wineries and doing all we can to give them prominence in our stores and high visibility with our customers." Met Markets understand that their customers look for more than low prices, "They have a real affinity with local businesses who take the time and effort to provide good flavors and ingredients....We will be focused on supporting the small wineries and breweries and will not lose sight of them."

John Bell, a former Boeing engineer who now operates the well-regarded Willis Hall winery, points out that there's always been tension between big wineries, distributed by the big wholesalers (Ste. Michelle, Columbia, Hogue), and small wineries (almost everybody else) who fight to get distribution. The problem, as much as anything is the outmoded set of laws restrict the ability to offer volume discounts and extend credit. They date back to Prohibition and were crafted to curtail financial bullying of small pubs by large breweries (which would coerce the pubs to carry only one brewer's product). But, says Bell, "There's no need for these onerous and restrictive laws today because, over the years, a whole body of anti-trust and commerce laws have been put into place that make such anti-competitive behavior illegal."

There's no guarantee that every one of the 3,700 retail licensees in Washington (any place that currently sells beer or wine) would automatically add take-out booze to their offerings. For one thing, that would require a separate license costing $1,000. But that's just the start. Staff would have to undergo manadatory training, as bartenders do currently. Sales space would have to be reconfigured, a big issue for smaller stores. What do you bump? Wine or canned tomatoes? Wine maker Brian Carter says he's fought hard for the shelf space he gets — three or four facings (shelf spaces) when he's lucky  — and he's afraid of losing a slot or two to higher-margin spirits. Fair enough, but unlikely, given most retailers' interest in providing customers with choices.

Manufacturers of alcoholic beverages (brewers, wineries, distilleries) should be allowed to conduct business in the marketplace just like all other forms of commerce, Bell says, with special attention paid to their sale and use (which is where the Liquor Board's power to regulate and enforce should be exercised).The craft brewers are worried that they'd be forced to extend credit in order to get "tap space" at retail outlets, and would have trouble collecting from notoriously short-of-cash bars and restaurants. Again, a straw man.

Cost Plus World Markets, which does a big business in wine, tried adding premium spirits in California, but changed its plans when it ran into an unforeseen problem: theft. "The problem wasn't kids coming in with fake ID to buy booze," says spokesman Henry Alvidres. "It was adult customers swiping bottles of product."

It's safe to say most of you have never been into the largest-grossing liquor store in the state, a windowless, one-story warehouse at 7th and Bell in the no-man's land between Westlake and South Lake Union. But this is where Class H licensees (restaurants and bars) pick up over $20 million a year worth of booze, more than any other outlet in Washington. For individuals, sales top out at $7.5 million at University Village (all those hard-drinking professors and frat boys). Statewide, 27 percent of liquor sales are to holders of Class H licenses, and they'd love to be able to buy on credit, or get volume discounts. The largest single buyer of booze in the state, by the way, according to records furnished by the WSLCB, is an umbrella account for the Port of Seattle's concessionaire, Host International; there's a lot of vodka in those Sky-High Double Bloody Marys. The tribal casinos aren't far behind. Peso's on Lower Queen Anne (and its sister restaurant, Toulouse Petit) buys more than any Seattle bar.


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Comments:

Posted Tue, Oct 26, 11:59 a.m. Inappropriate

I-1100 is a good thing. Worked in Montana and none of the fear claimed by opposers happened. Jobs increased, state income increased, customers got better selection and convenience due to increased open hours. I know because my wife owns one of the privatized liquor stores in Montana.

jwglantz

Posted Tue, Oct 26, 12:11 p.m. Inappropriate

Just noticed the ad on the web page suggesting "No on 1100 and 1105" and a blurb from a police officer. Four of my children are in law enforcement and they state the increase in stores selling liquor does not increase the number of minors getting liquor. Most liquor comes from the minors' house. There are only so many minors who would attempt to steal or buy liquor. The number of stores does not encourage this. That would be like saying you have a step-brother/sister conceived at the exact moment you were conceived because your daddy had many opportunites other than your mother. He couldn't be in different places at the same time and neither can a minor.

jwglantz

Posted Tue, Oct 26, 2:42 p.m. Inappropriate

Terrific article, Ronald. One important point. I'm not sure the Liquor Board deserves credit for change in alcohol consumption.

See the National Institute of Health's data on the subject
http://www.niaaa.nih.gov/Resources/DatabaseResources/QuickFacts/AlcoholSales/consum03.htm

Washington's consumption of "hard liquor" has been nearly identical to the national average during the 1970-2007 period covered in the data.

1970: US 1.11 WA 1.08 (per capita gal. ethanol from spirits)
1980 US 1.04 WA 1.08
2007: US 0.73 WA 0.74

Graph both sets of yearly numbers and they're nearly identical .

the number of 3+ gal that you reported is more like total alcohol consumption from beer, wine and spirits. WA's taste for beer has apparently dropped in the last 30 years. But any change in hard liquor consumption probably has more to do with changes in nationwide attitudes and habits than our government stores' "control". We're average, even though we have nearly the lowest number of liquor retail stores per person for any state in the union, and perhaps the highest prices (certainly the highest taxes). It's very difficult in that context to make a case that our government stores have much influence on our consumption.

Posted Tue, Oct 26, 2:47 p.m. Inappropriate

Here's an observation that didn't make it into the piece:

One of the big points on both sides of the debate involve the Liquor Board's role in "enforcement."The figure that the Board is most proud of: is its so-called "compliance" rate.

The Board sends 18 to 20-year-old "investigative aides" into each of its stores twice a year. They do not carry fake ID and they do not lie about their age (they're "allowed to be evasive," however). In 19 out of 20 cases, they get turned down, but one out of 20 minors succeeds in purchasing alcohol from a trained state clerk. (Hence the state brags of a 94 percent compliance rate.) There used to be comparable, random checks at the 14,000 premises of private licensees (bars and restaurants); the result was that one successful attempt in four by underage "investigative aides" to purchase liquor would end in a sale. (A 76 percent compliance rate.) But that program, says WSLCB spokesman Brian Smith, was suspended two years ago for budgetary reasons.

Posted Tue, Oct 26, 3:38 p.m. Inappropriate

Good analysis of the politics, Ronald. But there's one other important piece: 1100 reduces state revenues, though not as much as 1105. 1100 eliminates the "markup" in state liquor prices; part of the markup covers retail expenses but much of it is essentially a tax. I wish we had a revenue-neutral version of 1100 that privatized liquor sales but kept state revenue the same by increasing the tax to include that part of the markup. But the 1100 drafters didn't do this, and a state budget crisis is a bad time to be reducing state revenues.

btburger

Posted Tue, Oct 26, 4:27 p.m. Inappropriate

Somehow nearly 40 out of 50 states work just fine without a state monopoly on alcohol.

In Massachusetts, we had Blue Laws with alcohol for the longest time. Limited hours, no Sunday sales. College days, students would make a run across the New Hampshire border to pick up beer on Sunday. At one point, the Mass police would hang out in the parking lots, looking to pick up cars with Mass plates when they crossed back. New Hampshire sent their cops to arrest the Massachusetts cops for being out of their bailiwick. As alluded to in the article, follow the money.

Moving to Pennsylvania, with a state monopoly, egad, the service was horrible. Anything even slightly unusual (like sake, go figure), was a special order.

For Pity's sake, dump the system, privatize it like the other 4 out of 5 states.

Posted Tue, Oct 26, 8:25 p.m. Inappropriate

btburger, how much of that markup gets eaten up by the overhead from running the state stores?

normfox

Posted Tue, Oct 26, 11:03 p.m. Inappropriate

Normfox, my cursory research suggests that state and local governments would lose about $50 million a year in excess "surplus" (essentially a profit above and beyond operating costs, or a tax, depending on how you look at it) if 1100 passes.

btburger

Posted Wed, Oct 27, 8:29 a.m. Inappropriate

One reason the state has remained in the liquor business is that on a day-to-day basis most Washingtonians don't give it much of a thought. I don't have the statistics at my fingertips, but total sales of spirits have dropped precipitously from levels of 30-40 years ago when a more free-swilling alcohol culture prevailed. Most folks have concluded that knocking back a couple cocktails everynight isn't very good for you.
Granted much like car tabs the legislature has probably doomed state-controlled liquor sales by overtaxing spirits to a point of absurdity. But a year ago the only people exercised by state liquor stores were retailers who want to break into the market and some of the state's few libertarians.

Lytton

Posted Wed, Oct 27, 12:51 p.m. Inappropriate

My understanding is that the markup is not revenue, it's overhead. It's what it costs the State to run the system. A private business that sells products in addition to spirits would have less overhead assigned to a single catgegory. Washington wouldn't "lose" the money, it would, in fact, save it.

Posted Thu, Oct 28, 9:40 a.m. Inappropriate

Besides liquor taxes, does the state make a profit from liquor stores after paying overhead? Back in the day, profits another revenue stream for state coffers.

Lytton

Posted Thu, Oct 28, 11:23 a.m. Inappropriate

Nice piece, Ronald. Well thought out; well stated. After detailed examination of the issues (sans all the rhetoric, half-truths, outright lies, and fear-mongering), I have concluded that any no vote on I-1100 is fear-based, and any yes vote on I-1105 is special-interest-based. The best of all worlds is YES on I-1100 and NO on I-1105. The thing that most people forget is that, if passed, I-1100 will take probably several years to fully manifest due to the abysmally slow bureaucracy of the Liquor Control Board in processing license requests. We're not going to wake up on Nov. 3rd and find Stoli in every Safeway in the state. Also, as part of the licensing function, the Liquor Control Board must notify local authorities of an entity's request for the granting of a liquor license, and the local authorities have the option of blocking the granting of that license for reasons of public safety, location too close to schools, churches, and the like, and for other reasons of public concern. Further, the requirements of the initiative itself allow a very long transition time for the movement of the sale of liquor from the state to the private sector. In addition, state law allows the modification of the particulars of an initiative immediately by a 2/3 vote of the legislature and after two years by a simple majority of the legislature. Because of the slow transition into I-1100 changes in reality, we can all monitor how things are going and make adjustments if things appear to be going sideways. There is no rational reason not to vote for I-1100 and against I-1105 - IMHO.

johnbell

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