Best of 2011: Can neighborhoods matter again in McGinn's Seattle?
The Seattle Model of involving neighborhoods is emulated in much of the world, but it fell from favor here over recent years. Even after making a smart hire for a Neighborhoods director, Mayor McGinn faces big decisions.
Editor's Note: In the run-up to the new year, Crosscut is sharing ten days of its best stories from 2011, each with a different theme. Today we revisit coverage about City Politics. This story, by Crosscut writer Jordan Royer, first appeared February 15, 2011.
There's a lot to be learned from talking to former Department of Neighborhoods Director Jim Diers about community building and what he’s learned from his travels promoting what has come to be known as the Seattle Model of neighborhood organizing and bottom-up planning. His book, Neighbor Power, a sort of “how to” of neighborhood organizing has been well received around the world — there’s now a Chinese edition — and given him the opportunity to travel to other places to see firsthand how communities deal with some of the same problems and opportunities he worked on here in Seattle.
Diers is excited to see other places embracing strategies and practices that were developed right here in Seattle but laments the fact that they have fallen out of favor at home. Nearly a decade after his departure, Seattle's department lacks leadership and is struggling to find its mission.
There are a lot of reasons why we should care about what happens with the department. With the right leadership and focus, it can again be a valuable tool for people across the city working to improve their neighborhoods.
It will be up to Mayor Mike McGinn to figure out what he wants from Neighborhoods. Will he merge it with the Office for Economic Development and Human Services? Will he make a commitment to giving more power to the neighborhoods? And what does that mean and how will it be structured?
McGinn is the inheritor of questions that have, in fact, gone unanswered for nearly a decade and have led to poor morale and frustration for a group of people committed to helping neighbors understand their government and help them build projects and community.
So how did we get here?
When Greg Nickels took office in 2002, he made some very good moves organizationally and some moves that would be perceived as heavy-handed. He created a system for making decisions, solidified power in the mayor’s office that had eroded to the city council, and created a strong policy team.
Entering office in the economic downturn of the dot-com bust, Nickels had to make some severe cuts. At the same time, Diers was advocating forcefully for his department and the neighborhoods it served. There was also unease within other departments that the Department of Neighborhoods was more on the side of the neighborhood activists than city departments.
In fact, Neighborhoods, through its neighborhood service center coordinators and neighborhood plan managers, was driving a lot of city policy. This was all part of the Seattle model of bottom-up planning. And a lot of people didn’t like it.
So, Nickels fired Diers and eliminated the neighborhood development managers — who were responsible for neighborhood plan implementation— but kept the service center coordinators. He also created the Office of Planning and Management (OPM) and moved the planners from the now defunct Strategic Planning Office (SPO) to various departments, mostly to Seattle Department of Transportation and the Department of Planning and Development. He hired a new director for Neighborhoods, changed its mission, and gave it the difficult task of managing the newly created Race and Social Justice program.
This lasted just long enough for the new director to alienate other department heads and many community members, who wondered where this was all headed. It was, in fact, headed to another department, the Office of Civil Rights, where it is currently staffed by former DON and human services employees. While there is still a Race and Social Justice component within the Neighborhood Matching Fund program, the training and outreach is largely handled at the Seattle Office for Civil Rights.
Eventually, Nickels had to replace another Neighborhoods director. A new director was hired, had similar success in alienation, and has now been replaced by the current mayor, Mike McGinn.
The good news for the department is that employee morale should improve with the hiring of Bernie Matsuno. Matsuno worked with Diers in the department, has strong community ties, believes in the mission (the original one), and has the support of the staff. However, Nickels also brought her in as an interim director at one point in the post-Diers era, so it remains to be seen whether this signals a change in direction in the new administration.
So, the larger question for McGinn is still what to do with the department? He deserves praise for making a good hire. But now he must make a decision: Should Neighborhoods be the conduit for interaction between the public and line departments, or should departments do this work themselves? Currently, we have both, which is the worst of all worlds given the budget constraints at the city. A decision must be made.
For Diers, it makes the most sense to have a single department, geographically located, with close ties to neighbors to act as the connectors or the conduit for interaction with the city. The department's staffers develop the relationships both within the city and within the neighborhood and across neighborhood interests, making it easier for the city and the neighborhoods to work as partners and help people understand what the neighbors want and what the city can do.
That approach also includes targeting investments and helping neighbors match it with sweat equity and volunteerism. This is the strategy of the Neighborhood Matching Fund (NMF), which has been copied in Sydney, Dublin, Victoria and many other cities. Diers does a lot of traveling carrying the word about how to build community and get things done.
And while we still have a NMF program it is about a third of the $4.5 million a year it used to be under Mayor Paul Schell. (The value to the community is probably further reduced after you factor in inflation and the fact that some staff salaries are now paid out of the fund.) And while I wouldn’t expect it to be at those levels anytime soon, nor would that probably be a good idea, the model works as a way to leverage public investments and build community at the same time. It also forces departments to work together, as many of the projects are interdisciplinary.
In the United Kingdom, Diers is helping develop a Neighborhood Matching Fund (NMF) across the country. The fund is currently set at $126 million and they are hiring 500 organizers and training 5000 community members to help communities create and develop projects. The UK is doing this at a time of slashing pensions and public spending, because the government sees it as a way to make investments in community go farther through community participation. Other strategies include neighborhood challenge grants, time banking, and participatory budgeting.
In Australia, Diers is helping the Municipal Association of Victoria develop bottom-up planning. When farmers in Golden Plains there were picketing city hall to protest inadequate services, the local council members said there was no money to enhance services. The community initiated bottom-up planning. About one-quarter of the 16,000 residents participated. Not only did they develop a plan, but the residents implemented most of the recommendations themselves. The Golden Plains Council soon had the highest citizen approval rating of any local government in Victoria.
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Comments:
Posted Fri, Dec 30, 9:24 p.m. Inappropriate
Jordan, I know you were not involved when the concept of the Department of Neighborhoods and the Neighborhood Matching Fund was established-neither was Jim Diers. That role was played by others not Jim Diers. Yes, Jim was the first Director hired by your dad Charlie but he was not involved in concept development and even opposed early neighborhood based efforts.
The driving force behind the concept was Council Member Jim Street in response to the neighborhoods complaints about your dad's singular focus on downtown and the developers who supported him. You know all the brohuha that lead to the CAP initiative and the Growth management Act.
The first neighborhood developed plan in Seattle was the Rainier Genesee Plan was funded by the State (not the City) under the Local Development Matching Fund Program. This was later expanded by the proposal for the Southeast Action Plan which was proposed by SEED and other community organizations including: Community Clubs (Mt Baker, Lakewood/Seward Park, Rainier Beach, Rainier Vista Columbia City Neighbors; Rainier Chamber, Genesee Merchants, Samoan & Vietnamese and all three High Schools.
Jim Diers and his deputy Rebecca Sadinsky opposed the SE Action Plan and convinced the Citywide Neighborhood Council to vote it down. Fortunately their recommendation not to fund was overturned by Jim Street and the model for all subsequent community planning was developed. Jim and the Department's behavior was the antithesis of what he says his role was today. The record exists in City Council minutes and is known by all who participated. It is sad that the Jim Diers myth is continued because Jim was a consummate bureaucrat who took credit for others ideas.
As for " Diers was advocating forcefully for his department and the neighborhoods it served" being the reason he was dismissed is ridiculous. Jim ran the Department of Neighborhoods as an adjunct to the re-elect Paul Schell campaign. He deserved to be fired for doing this.
Posted Fri, Dec 30, 9:36 p.m. Inappropriate
Also Jordan, let's be honest that while the Neighborhood Matching Fund is a great concept, it was undermined by the sheer size of the bureaucracy developed by Diers. A bureaucracy whose cost rivaled the matching fund itself and proved to be a pain in the butt to all who used it (excepting maybe/big maybe small and simple). Neighborhoods grew to what?-150 employees. Way too many if your mission is to put money to good use.
Posted Sat, Dec 31, 7:39 p.m. Inappropriate
One thing hasn't changed...the focus of elected officials continues on behalf of influential special interests. Biggest problem in the country today.
Posted Wed, Jan 11, 11:05 a.m. Inappropriate
I usually don't engage with anonymous posters, but I do feel a need to set the record straight regarding the comments of "supersinic." First, as I emphasized in my book, I am clear that "Jim Street is the true father of the Department of Neighborhoods." Virginia Galle and many neighborhood activists also played a huge role in shaping the department and its programs. Supersinic has made me the focus; I haven't.
As I recall, the City Neighborhood Council was mainly concerned about ensuring that the Southeast Action Plan be truly community-driven and not simply the product of SEED, a non-profit organization with no membership base. In fact, SEED and the Southeast District Council did a tremendous job of outreach and I assigned a staffperson, Cheryl Cronander, to coordinate city implementation of that plan including helping to organize Columbia City's first town meeting.
The Department of Neighborhoods never had more than 100 staff- far less than 150! The most staff ever involved in the Neighborhood Matching Fund was ten. That's a very small staff to conduct outreach, coordinate the review process, provide technical assistance, and manage contracts for 400 projects a year. Reductions in that staff have meant that the fund is much less accessible to the grass roots neighborhood associations for which it was originally intended.
Most of the staff came from pre-existing programs when Mayor Rice created the Department of Neighborhoods in 1990. This included staff for 13 Neighborhood Service Centers, Citizens Service Bureau, Historic Preservation, P-Patch, Major Institutions, and Neighborhood Planning.
True, I served under Paul Schell and supported him just as I supported Norm Rice and Charlie Royer, my former bosses. Norm deserves credit for the Neighborhood Planning Program and Paul tripled the Neighborhood Matching Fund. Greg Nickels, on the other hand, decimated the Neighborhood Matching Fund and returned to top-down planning. I have absolutely no regrets about not serving in the Nickels administration. What does make me angry is that recent administrations have lost sight of what makes Seattle great - its active citizens.
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