Air France's fling with Seattle is ending

After five years of good food on direct flights to Paris, Air France bids adieu to Seattle. Delta will take over the nonstop route.

The Eiffel Tower on Bastille Day

Ronald Holden

The Eiffel Tower on Bastille Day

The crew of Air France's first non-stop flight from Seattle to Paris.

Ronald Holden

The crew of Air France's first non-stop flight from Seattle to Paris.

Air France 046 touched down right on schedule on a bright Monday in June, five years ago, water cannons spraying the Airbus A330 in a festive salute, the pilot waving French and American flags from his cockpit window. It was the first nonstop flight from Charles de Gaulle to SeaTac. Champagne toasts and official speeches followed, blessing this rapprochement of the Eiffel Tower and the Space Needle. 

A long-awaited nonstop flight from Seattle to Paris! It was about our own sense of identity. Sure, we'd been able to reach London, Amsterdam, or Copenhagen overnight for decades. But Paris had always eluded us. Now we could live happily in Seattle, knowing that it was possible to have lunch today at Le Pichet and lunch tomorrow on the Champs Elysées. For many francophiles, it was life-changing.

What's more, some of those 65 million Frenchmen also got to do the same thing: visit Seattle. (Not all incoming visitors were French, either; they came from all over Europe.) Little-known fact: the average French visitor to the US is on his third or fourth trip to North America. Airlines understand that travel demand can't be one-sided, but until a decade ago, Seattle was in the backwoods of French consciousness. Now, with plenty of media exposure and the boom in hi-tech, from “Sleepless in Seattle” to Microsoft and Amazon, that's no longer the case. 

The clincher, for Jean-Cyril Spinetta, then-CEO of Air France, came at a dinner with French business leaders (carefully orchestrated by Port of Seattle officials) who needed faster, reliable access to their customers and subsidiaries in the Pacific Northwest. Finally convinced of the pent-up demand from the European side, Spinetta okayed that first, 200-seat Airbus, promising to switch to a larger aircraft if the headcount could justify it. As it turned out, demand was sufficient to upgrade twice, first to a 747 with 19 extra seats, then to the current Airbus 340, with 247 seats. Nearly 50,000 passengers a year ride those Air France flights, five days a week, from SeaTac to Charles de Gaulle.

And they will continue to ride AF 041, but it won't be an Air France plane; Delta is taking over the route. On Saturday, March 24th, the last AF 041 actually operated by Air France will take off, once again with an honor guard of water cannons. 

It's been a good run these past five years, prompting more than a little nostalgia. 

Bill King, who was then Washington state's point man for international economic development, actually brought the first French carrier to SeaTac back in 1989. It was the freight line UTA, which delivered French-built jet engines for Boeing planes under a joint venture with General Electric. UTA was acquired by Air France soon thereafter, and, for a time, the cargo planes had Air France cargo livery. 

Next came Kazue Ishiwata. As the Port of Seattle's senior manager for AirService Development (as it's known), she spent more than 10 years negotiating with Air France planners before the SEA-CDG service finally happened in 2007. She was commended by Air France executives for her tenacious, "textbook case" presentation of the business argument in favor of the routing, and was gratified that within a couple of years the "load factor" (as occupancy is known in the airline biz) was high enough for Air France to replace the original A-330 with the A-340. In fact, AF recorded the highest load factor among all European services in Seattle in 2010, about 85 percent, plenty to keep the route going. 

But it costs a bundle for an airline to keep a staff stationed at a destination: $75 million a year for Air France in Seattle, according to one unofficial estimate. So they try to spread the expense to code-share and joint-venture partners. Air France has 250 destinations worldwide and flies 75 million passengers a year with 600 planes. Delta — the world's biggest carrier — is more efficient, serving 350 markets and 165 million passengers a year with 750 planes.

Air France has a joint-venture agreement for their North American routes with its European partners (KLM and Alitalia) as well as with Delta. It matters not which airline sells the most seats, as they share the profit anyway, based on a formula called capacity ratio.  

The joint-venture partners meet regularly to examine revenue-enhancing tweaks to their shared routes (permitted without the pesky intrusion of anti-trust regulations), so it makes sense for Delta to take over the operational responsibilities of the Paris flight. Delta already operates more than two dozen daily flights out of SeaTac, including destinations in Asia and Europe (its own and code-shares to London, Frankfurt, and Amsterdam in addition to Paris). It's simply more efficient for Delta to do the work than for a stand-alone airline to staff for a single, five-day a week flight.

No surprise, either, according to an off-the-record source inside Air France, that the company has "other plans" for the A340 aircraft it's currently using for its SEA-CDG route. 

Ishiwata, the Port of Seattle analyst, acknowledges that times are tough for Air France. "They have taken down other routes, including Orlando, which would not be substituted by Delta," he says. So we're lucky.

Says Jack Cowan, Seattle's American-born, Honorary Consul for France (and, as it happens, newly decorated with the French Legion of Honor for his unflagging service to the interests of the French nation), "The important thing is, we still have the route."


About the Author

Seattle writer Ronald Holden blogs at Cornichon.org. He can be reached at editor@crosscut.com.

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Comments:

Posted Tue, Mar 20, 12:40 p.m. Inappropriate

Vive la France. Someday all this flying around will end, or at least become the preserve of the wealthy. Maybe if we're lucky we will see a return of ocean liners if there is any profit in them again. Trains, too..... Wouldn't that be fun? There would be time for proper meals. Time to relax.

Posted Wed, Mar 21, 5:55 a.m. Inappropriate

Dear Mr. Holden,

I enjoyed reading your article, dated March, 20, "Air France's fling with Seattle is ending", as you took us back to the beginning of the Air France story in Seattle, with the development of the market and the effort so many individuals and organizations put into this campaign to bring a direct flight from Paris to Seattle.  As the first Sales Executive for Air France from 2000-2005, based in Seattle and covering the Pacific NW region, I worked in cooperation with the Port of Seattle, the business community in six states, the travel companies, and the French American Chamber of Commerce, to develop the market that would sustain a non-stop flight CDG-SEA.  Not only did we have the support of the Air France leadership for those five years to develop the Seattle market for this flight, but also the new SkyTeam partnership, of which Delta and Air France were the founding partners.  In this process we led delegations of businesspeople, journalists, owners and management of travel companies, as well as corporate travel managers on delivery flights for the Boeing 777's that Air France was taking delivery of at that time.  Traveling onboard the newly delivered Boeing airplanes was a huge thrill and a once in a lifetime opportunity for many of the delegates.  This was just one of the many marketing initiatives that we developed to broaden the awareness of Air France in this market.  Remember, Air France was virtually unheard of in the Pacific NW travel community until 2000, with the exception of the largest companies and the French American Chamber of Commerce. Putting Air France on the map and into the consciousness of every potential traveler going to Europe was the primary objective of all those working together.

I am sad the last Air France aircraft will leave Seattle in the next few days, but what we set out to accomplish was achieved, and as you mentioned there is still a non-stop from Seattle to Paris, and I am proud to have been a part of that effort.   

Signing off from Oslo, Norway, my hometown now, and only a couple hour flight time to my favorite city of Paris!

Au revoir,

Alexandra (Ali) Edvardsen

Sent from my iPad

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