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Second Act: An Intiman revival

The venerable Intiman Theater has a new name, a new (shorter) season and a new blueprint for success. Here's hoping it works.
A second life for Intiman?

A second life for Intiman? Photo: Flickr User Curtis Cronn

Many of us still say we’re going “to Intiman” when we refer to a certain theater on the Seattle Center campus, but the sign in front says differently. The old Intiman Theatre Playhouse is now the Cornish Playhouse, an explicit statement about the new roles both Intiman and Cornish College of the Arts are playing in the Seattle arts community.

With the demise of the old Intiman and its 2012 rebirth with a summer “microseason,” the local theater scene has been radically altered. Rather than operating as a year-round company with a full complement of actors, designers, technicians and administrators, the pared-down Intiman now offers four plays in repertory over 12 weeks. 

The administrative staff has been trimmed to six with Andrew Russell, originally hired as Intiman’s associate producer in 2010, serving as head of both artistic and management matters. The Managing Director position, eliminated in March because of what was considered a top-heavy administrative structure, has been downgraded to Business Director. The old Managing Director’s fundraising responsibilities are being handled by a recently hired development manager. For the moment, marketing is coming, pro bono, from an outside consultant. 

The Intiman board is also smaller, down to 14 members from a high of 25. Some are v eterans of the old board, while others are completely new. “We learned that it takes a special kind of devoted person to be on the board, because we have eight months when you don’t have a product,: says Russell. "We now have two boardmembers from Gates Foundation, someone from Town Hall. The ones who stayed are the most devoted.”

The new board has been heavily involved in fundraising, gathering support for last year’s season and this one. Although the total number of donors and dollars is down this year from 2012 levels — 700 versus 1,000 donors, and $700,000 versus $1 million — the campaign has met its 2013 goal, allowing this summer’s festival to proceed as scheduled. The board's fundraising efforts have also reduced Intiman’s accumulated debt from $920,000 to $535,000.

The theater has also reduced the amount of office space it occupies at Seattle Center and dismantled its scene shop. Sets are now being built by Seattle Children’s Theatre.

Perhaps the most interesting and far-reaching change is Intiman’s cooperative arrangement with Cornish. Cornish has assumed the lease on Intiman's Seattle Center theater and office space. The move simultaneously eases the financial pressure on Intiman and raises Cornish's visibility in the community. It also provides a first-rate facility for Cornish’s own productions, as well as a place where Cornish students have the tools they need to learn their craft. 

The relationship between Intiman and Cornish extends to artistic and production matters as well. Intiman has hired more than 30 Cornish interns to flesh out this year’s professional casts and technical crew, and is using adjunct Cornish faculty in a variety of roles. Cornish professor Sheila Daniels, for instance, is directing one of this year’s shows; an assistant director, assistant choreographer, costume designer and stage manager also come from Cornish. 

From an artistic standpoint, a number of things have changed. Russell is still planning four productions, but says he learned a lot about what kinds of shows appeal to audiences. Last summer, without budgetary pressure to sell tickets — 75 percent of the seats were offered free to Intiman subscribers — Russell went out on a limb with some controversial and not entirely successful plays. He admits that last season's selections “really pushed it." This year, he's taking a softer, more sophisticated approach. "The programming," he continues, "was deeply considered in terms of what people want to see in the summer, what is adventurous enough to be provocative but also accessible.”

Russell says Intiman also learned that since audiences are seeing so many shows in such a short period of time it’s important to create an explicit context for the work. This year’s slate of three plays and one musical has a clear unifying theme, tackling subjects that, says Russell, “one shouldn’t discuss at dinner: race, sex, politics and money.” 


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Comments:

Posted Mon, Jun 10, 5:50 p.m. Inappropriate

I would like to know some details about how Cornish will be running the old Intiman theater. Can other groups rent the space, and on what kind of terms? How many days will Cornish be using the theater for its educational programs? Has the city been paid for the past-due rent, and is Cornish on the hook for this? How long is the lease?

Posted Thu, Jun 13, 9:49 a.m. Inappropriate

Hi, David,

I'd be happy to answer these questions in detail if you want to give me a call, but the short answer is that the Playhouse will be available to other organization at least 30 weeks out of the year. Karen Bystrom, Cornish College of the Arts.

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