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This brings me back to my first tip – if you offered WiFi, at least those of us with smart phones could educate ourselves. But you shouldn’t need a smart phone to find out why, once again, Franklin Gutiérrez is headed for the disabled list.
8. Respect your season ticket holders. A few years back you moved to “dynamic pricing,” meaning you re-priced individual games based on perceived market demand. So, for example, you charge more to see the Yankees than the Astros. But as season ticket holders, we are blind to such distinctions. For our group this year, the price per ticket worked out to a bit more than $42. (For the record, my partners and I forked over more than $6,800 for two season tickets – payable in full almost three months before the first pitch was thrown!)
Yet when I recently visited Safeco to trade in a pair of tickets for another game, my $84 counted for only $64 worth of credit, because you arbitrarily decided to print $32 on the particular tickets I wanted to trade in. The nice woman at the exchange window explained that as a season ticket holder I had enjoyed a “special discount” – a discount I was forfeiting if I wanted to swap out tickets. Really? Season ticket holders should always receive full credit when they seek an exchange, dynamic pricing be damned. Case closed!
9. Enough with the seat police. No doubt you had good intentions when you decided to position ushers at the top of the lower-bowl aisles. You equipped them with “courtesy signs” and orders to block fans from returning to their seats while play is in progress. Problem is, play has often resumed by the time some of those quarantined fans are allowed through. Plus, there’s nothing to stop fans from rising from their seats at any time, forcing others to stand and block views. Ask yourself how much of a “courtesy” this practice is for the fans forced to wait in the walkways with their overpriced beers and hotdogs balanced on a cardboard tray. Argghhh!?
10. Okay, you knew this last one was coming, right? Just be better. With the M’s trailing Boston 9-0 in a particularly depressing game in early July, my friend Tim and I decided we’d had enough and left in the seventh inning. As we headed for the street, I told Tim I’d be writing this list and asked if he had any nominations. Tim did not hesitate: “Shitty baseball is the worst thing about Safeco, when it gets right down to it.” You have to agree: As the winning streak spanning the All Star break shows, a contending team could do wonders
Any additions to Peter's list? Toss 'em into the Comments area below.
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