Seattle sport fans crazy about Petersen and Cano

With two big name acquisitions heading for Seattle, perennially frustrated sports fans finally have something to look forward to. Uh, besides the Super Bowl.
The Mariners close to signing slugging second baseman Robinson Cano.

The Mariners close to signing slugging second baseman Robinson Cano. Keith Allison

To the good people at Forbes magazine who annually rank Seattle as the most miserable sports city in America, here's a message from the left corner -- please insert your rankings in a place where the sun never ventures. Then hide there yourselves.

Should the Seahawks beat the 49ers Sunday in San Francisco, giddiness is forecasted to go from tropical storm to Category 3 hurricane. Nearly simultaneous news Friday morning of the signing of football coach Chris Petersen by the University of Washington and the presumptive acquisition of free agent Robinson Cano by the Mariners made for one of the most astonishing days in the history of Seattle sports — certainly in the Non-Game Outcome division.

If you're a Seattle sports fan, you've have already been chastened by your non-sports friends to calm down, take a deep breath and chill because nothing has been won yet. To whom you undoubtedly retorted, "You putrid pile of compost! I know that. It's about what can happen. I know what was — we always suck. These day is about what could be."

Anticipation is the lifeblood of a sports fan. Event outcomes can turn good or bad, but anticipation, when created, is what sustains from season to season, generation to generation. By their annual natures, sports teams are accorded at least modest degrees of optimism by some fans every year.

And as longtime fans know, there is historically no place more anticipation-free in sports than Seattle, where championships come along as frequently as ice ages. The arrivals of major talents such as Petersen and Cano signal that moribund franchises — the Huskies have not been to the Rose Bowl since 2001, the same year the Mariners last made the playoffs — understand clearly that moves must be busted.

The timing is, of course, coincidental. But there is a connection between the moves: TV revenue. Boxcars of it.

Since the 2012 advent of the Pac-12 Networks, the demon spawn of the marriage among ESPN, Fox Sports and revenue-starved colleges, each conference school is guaranteed at least $23 million annually, which is a decent upgrade from the $4 milllion to $10 million the various schools pulled down before they conspired to become their own broadcast outlet.

That means funding for entire athletic departments can be removed from the universities' operating budgets, making those departments self-sustaining, and thus even more independent from the schools than they already were. So the ability of Washington AD Scott Woodward to offer Petersen (at left) substantially more than either the $2.3 million annually Petersen was receiving at Boise State, or the $2.9 million that Steve Sarkisian made before decamping to USC, should not be in question. A report Friday afternoon attached an average annual value of $3.6 million.

On top of the TV money, the athletics department is now pulling much greater cash from the gate at renovated Husky Stadium. So, Petersen, make sure to tip your purple cap on game days to the students, who were forced to give up their seats on the 50-yard line and accept the end zone to help pay you.

With the Mariners, the same TV asset prevails. In April, the Mariners purchased from DirecTV the majority interest in Root Sports, the marketplace's lone regional sports network. The deal put a near-monopoly media operation in the hands of the monopoly MLB operator in a five-state region, plus western Canada.

The Mariners and Root steadfastly refuse to disclose the value of the 17-year deal, but Forbes put the total sum at $2 billion. Even if it is half that, the Mariners will generate more than enough money to cover Cano's reported 10-year, $240 million deal, the third-largest contract in baseball history.

Now on to the key question: Are these deals worth the cost?

Mariners: Yes. In the minds of most of the region's sports fans, the Mariners have been dead so long that carbon-dating must be used to discover the last time a September game meant something another than another night of garlic fries.

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Posted Sun, Dec 8, 1:32 p.m. Inappropriate

So Cano will cost $2.28 per seat per game, or $184 for the season at teh typical 13,000 attendance, not counting all the auxiliary expensive players to support this 2nd coming of A-Rod. How do you spell bankruptcy?

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