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Why do the national media want to tackle Beast Mode?

With another media availability expected on Thursday, Lynch might just want to take action. With a checkbook.
Marshawn Lynch, with hat and just where he doesn't want to be

Marshawn Lynch, with hat and just where he doesn't want to be Art Thiel

JERSEY CITY, N.J.  — Marshawn Lynch has thrilled the NFL with his breakaway runs. But the NFL won't be thrilled with the figurative tackles he broke Wednesday. At another mandatory session with the media, this one at a poorly planned site in a cramped hallway of the team hotel, Lynch bolted after seven minutes, walking across empty chairs to find a way past the knot of journalists.

He was probably one stiff-arm away from drawing a fine.

Repeating his discomfort from a day earlier at the week's official media day in nearby Newark, Lynch this time admitted the obvious.

"I'm just here so I don't get fined," he said. "I just don't get it."

Wednesday, he had the assistance of teammate and friend Michael Robinson. After Lynch gave a few nearly inaudible responses to ordinary questions, the media-savvy fullback jumped into the conversation in an attempt to be funny and take the pressure off Lynch.

"I'm gonna slide up in this thing right now, just to break the monotony a little bit," Robinson said, grinning and moving over a chair. "You can direct your questions to me."

Robinson was asked an obvious question about how Lynch felt about his media responsibilities.

"He hasn't talked to you guys most of his life, I think he just said that. He just wants to play ball — boss," Robinson said, deploying Lynch's favorite nickname for anyone he doesn't know.

Lynch seemed to enjoy Robinson's help, but things gradually became more awkward. Finally Lynch couldn't stand it. With several people talking at once and one shouting his name, Lynch, as he is wont to do on game days, found daylight in an original way.

His exit to the right cut off by teammate Robert Turbin — "Why you wanna block me in, brother?" Lynch asked when Turbin sat down — Lynch went to the B gap, going past Robinson and walking atop unoccupied chairs along the wall before getting around tables and finding the room to run — or walk — away. He wasn't demonstrative, just annoyed.

The same shortened commitment Tuesday drew a rebuke Wednesday from the Pro Football Writers of America. A league spokesman said no fine was forthcoming because Lynch did participate Tuesday and Wednesday, albeit short of the required 45 minutes.

The writers' statement, issued by president D. Orlando Ledbetter of the Atlanta Journal-Constitution, said the PFWA "is extremely disappointed in the lack of meaningful access to Seattle running back Marshawn Lynch at the Super Bowl XLVIII media day on Tuesday. Several of our long-standing and high profile members were appalled by Mr. Lynch’s conduct and refusal to answer any questions. We find the statement that by the league that ‘Players are required to participate and he participated’ to be an affront to our membership."

The statement will only reinforce Lynch's belief that the media is trying to take something from him, in the form of fines. The NFL fined him $50,000 in the regular season for failing to cooperate with Seattle media, but held off when he began to talk, albeit grudgingly. If he fails again, the league said it would fine him $100,000.

Media cooperation is part of the standard player contract that is bargained collectively between the league and players union. The more frequent contacts with media in Super Bowl week are also mandatory for all participants.

Told that the league, not the media, issues fines, Lynch said, "It starts somewhere." He said that if the media is the bridge to fans, and his fans don't care if he talks, then what's the fuss?

Lynch has a point. So does the NFL — by signing a contract, he and all other players agree to its terms. On the NBCSN show "Pro Football Talk at the Super Bowl," former NFL coach Tony Dungy and former player Rodney Harrison said the league can't make exceptions because many more players will exit, particularly after the clumsy affair Wednesday.


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Comments:

Posted Thu, Jan 30, 9:53 a.m. Inappropriate

Some people are introverts who expend an enormous amount of energy dealing with the world of extroverts, including the media. Marshawn Lynch probably used more energy in those six minutes than Richard Sherman did in the whole hour and it was a whole lot more stressful than running through the 49's. Give him some credit.

Mike Waller

Suggested read:

Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain

MAW

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