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    Now it can be told: How the Seahawks came to hire Pete Carroll

    They needed something new. The situation was bad. Former coach and NFL legend Mike Holmgren had talked of them as a team in disarray.
    Pete Carroll and Seahawks General Manager John Schneider enjoy the victory over San Francisco.

    Pete Carroll and Seahawks General Manager John Schneider enjoy the victory over San Francisco. Drew McKenzie/Sportspress Northwest

    NEW YORK CITY — Competitively, the Seahawks were dead. After Coach Mike Holmgren's final year of 2008 was a 4-12 dud, general manager Tim Ruskell was fired after a 4-7 start to the 2009 season, which ended 5-11 after losses in the final four games by a combined score of 123-37. Hometown favorite Jim Mora was fired after a single season as head coach.

    "The dominant feeling," said a member of the Seahawks staff, "was fear."

    Yet from that compost pile, one of the lowest periods in club history, bloomed a team that will play for the NFL Championship Sunday against the Denver Broncos at MetLife Stadium in New Jersey, a feat unfathomable from the despair of early January 2010.

    On condition of anonymity, several current and former employees of the Seahawks with direct knowledge of events talked candidly this week with Sportspress Northwest about the rapid-fire decisions that led to the hires of Pete Carroll as coach and John Schneider as general manager, the men primarily responsible for having Seattle on the edge of its first major pro sports championship in 35 years.

    The sources also sought to dispel what they viewed as myths surrounding the hires, notably that Carroll had advance understanding of the gravity of NCAA sanctions that were about to hit his employer, USC, over cash payments made by a representative of an agent to the family of star Trojans running back Reggie Bush.

    As far as looking at another job, "Pete at the time was going nowhere," said one source with knowledge of the situation at USC. "He and (then-athletic director) Mike Garrett were certain the worst it would be, was some scholarship losses. They were planning around it for the next season.

    "We called him. He didn't call us. He was king of LA."

    Yet . . .

    The tale of Curtis Martin

    After being fired from the New York Jets after a year (6-10, 1994), and after three years in New England (27-21, 1997-99), Carroll always felt he had unfinished business in the NFL, even though he spent time this week in New York denying that the trip to New York was completing a career circle.

    “I don’t feel like that," he said Sunday. "I think my first time in New York as the head coach was kind of in the middle of the circle somewhere, or maybe it wasn’t even a circle. Might have been some other shape.

    “It was kind of a hairy time.”

    But his astounding success at USC — seven Pac-10 titles in a row and two national championships (2003-04) — kept him sufficiently secure that he turned down several inquiries from NFL teams until he was given what he wanted, which was control over decision-making on personnel.

    Carroll, according to one source, never got over the March 1998 loss of five-time All-Pro running back Curtis Martin in Carroll's first year with the Patriots. Martin left in free agency to the division-rival Jets in a six-year, $36 million deal.

    "That was my best player," he told people then, bewildered, figuring the Pats could have found a way to keep a game-changing talent.

    Mora self-destructs

    In 2009, things were falling apart for the Seattle Seahawks. Mora, a voluble sort who once talked his way out of the head coaching job with the NFL Atlanta Falcons, was at again. Particularly after the third game, when he criticized kicker Olindo Mare for missing two field goals in a 29-25 home loss to Chicago.

    “There’s no excuses for those," Mora said angrily post-game. "If you’re a kicker in the NFL you should make those kicks — bottom line. End of story. Period. No excuses. No wind, doesn’t matter. You’ve gotta makes those kicks . . .  it’s not acceptable. Not acceptable. Absolutely not acceptable.”

    In the NFL and all team sports, that kind of public candor is deemed unwise because of its impacts on players.

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    Posted Fri, Jan 31, 9:31 a.m. Inappropriate

    Art, who was the token interview to satisfy the NFL's "Rooney Rule"?


    Posted Fri, Jan 31, 11:11 a.m. Inappropriate

    Very good column, Art. This shows me three things:

    1) Mike Holmgren is a lot better at coaching a team from the sideline than running it from an office.

    2) Tim Ruskell lucked into that first-year Super Bowl appearance but was otherwise not that great at evaluating talent.

    3) Tod Leiwicke was at least prescient, if not downright visionary, in how he was able to bring both Carroll AND Schneider to Seattle...wonder what he's thinking about trying to sell hockey in an NHL black hole like Tampa-St. Petersburg these days?

    Posted Sat, Feb 8, 11:24 a.m. Inappropriate

    Great story Art. As someone who knows both Paul and Bert Kolde personally, the only piece missing from your story is that all of this was happening while Paul was undergoing chemotherapy.


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