Ivar's turns 70
No doubt Ivar Haglund would be whoopin' it up over Ivar's 70th anniversary celebration this year. Unfortunately, the colorful Seattle restaurateur died in 1985 at the salty old age of 89. Now the longest-standing seafood restaurant chain in Puget Sound, Ivar's got its start in 1938 as Ivar's Fish Bar on Seattle's Pier 54. Back then, the menu featured fish and potatoes (now called fish 'n chips), along with shrimp and oyster cocktails. Today, that simple fish 'n chip stand has morphed into full service restaurants, seafood bars, and Ivar's Seafood, Soup & Sauce Company.
Whidbey Islanders have a love-hate relationship with Ivar's Mukilteo Landing. In its previous life, it was Taylor's, a family-owned resto located at the ferry landing from the 1940s to the 1980s. My husband and I spent many a night in Taylor's lounge awaiting our late night boat back to the island. Things got pretty exciting one evening in the 1970s when somebody phoned in a bomb threat. We all high-tailed it out of there and onto the next boat, expecting to see the whole place go up in flames. Fortunately, it was a hoax.
No, the reason we sometimes don't like Ivar's is what I call the Whidbey 15. It's not a group of radical islanders, but my unscientific guestimate of the number of pounds that commuters gain over the course of a few years. I mean, where else do you have an almost complete meal before driving home for dinner with the family? Granted, it might just be a small cup of Ivar's clam chowder, with plenty 'o crackers on the side. Plus, we all know that food consumed in a ferry line doesn't count toward one's daily caloric intake. It's the same as eating while standing or watching TV; those calories don't count. But ferry riders consume more than chowder. The real pros return to their cars loaded down with fish 'n chips, ice cream cones, and bottles of beer buried in brown paper bags.
Thanks to Mother Nature, we were all chowder-free for a few years as a result of the big windstorm of 2003 that damaged and closed down Ivar's Mukilteo Landing. I happened to be out of town that day and called my husband to see what was going on. He was at the ferry dock in Mukilteo just as the winds unleashed their power and shouted, "She's goin' down! She's goin' down!" Although Ivar's Mukilteo Landing was hit really hard, nobody was injured, and it didn't sink to the bottom of the sea. It reopened in 2005.
We've been slurping chowder ever since.








Comments:
Posted Thu, Oct 2, 7:46 a.m. inappropriate
Sunday before last, I had a cup of chowder from the Mukilteo Ivar's while waiting in line for the Clinton ferry. Ditto the enjoyment.
About three weeks ago, I enjoyed a very nice dinner at the original Acres of Clams, also at, as the ads used to say, Pier 54 foot of Madison Street.
While the haute cuisine hoipoloi routinely turn their collective and pseudo foreign-accented noses up at anything to do with it, locals - especially natives - love their Ivar's.
I'm convinced that much of that affection is for Ivar Haglund himself almost as much as it is for the food. Those of us who are of a vintage to remember Ivar do so with tremendous fondness. He was unique.
Charming, puckish, a shameless flirt, a civic booster without peer, and a savy businessman, he also wouldn't be tolerated in the rigid orthodoxy of the political correctness of Seattle today.
Neither, probably, would the likes of Royal Brougham (his strong faith would make him persona non grata at the P-I where he was the sports editor for nearly 267 years), Emmett Watson (his level of curmudgeonliness would be regarded as unsophisticated and rube-ish), and Vic Meyers (depression-era big band leader who served as lieutenant governor then secretary of state - his nickname was "The Clown Prince of Politics").
God forbid someone ever try to be another J.P. Patches, let alone Gertrude - today's clowns in local public office and public life would resent the competition.
In this day and age of "don't feed the animals," that patrons of the Pier 54 fish bar are encouraged, via posted signs, to toss their extra fries to the ever-present and ravenous sea gulls is an ever so slight, very Ivar-like poke in the eye of Puritanical orthodoxy.
Take that, Greg Nickels.
Ivar's is one of the last vestiges of Seattle's singularity. Who the heck knows who owns must of the chowder houses in town? But Ivar Haglund's visage still graces his restaurants and fish bars, dead though he has been these last couple of decades.
Yesterday, I noticed that the restaurant chain, Ivar's, is running an American Idol-type contest with the winners (small cash prizes) being those who do the best job covering the funky, folksy tunes of Ivar Haglund the balladeer (his was a mostly on-key baritone self-accompanied on the guitar). Very cool and very clever - I'll bet future Ivar's TV ads will feature winners (maybe even some losers) humming and strumming tunes like Acres of Clams.
There isn't an Ivar's in New York or L.A. or even Portland - it's ours, all ours. I sure hope it stays that way.
And bugger the 15 extra pounds.
The Piper
Posted Thu, Oct 2, 11:15 a.m. inappropriate
More of Ivar's Incorrectness: Don't forget all his appearances on the "Captain Puget" show with Don McCune. Certainly an unacceptable "product placement" by today's standards. You'd never catch Colonel Sanders popping up on "Sesame Street" like that. He had some great commercials, too. One had him chopping the noses off salmon so they wouldn't smell. Yeah, an old gag, but to see Ivar do it with his wry smile you knew the real joke was on those who would object to such lowbrow humor. My favorite spot was based on another old joke. An interviewer asks him (in reference to Ivar's Salmon House), "Ivar, how are you able to smoke so much salmon?" The camera cuts to Ivar, with a salmon to his lips and a lighter burning under the fish's tail. He pulls the fish away, exhales a big cloud of smoke, and says "The hardest part is keeping it lit." The reference to another smoked substance that was frequently hard to keep lit was not lost on many viewers, and would have been deeply frowned upon by the professionally offended class today.
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And in case anybody needs a lesson in such things, pronouncing his name "I-VAR" is a sure sign of a newcomer. It's "I-vr".