Over a decade ago, Netscape founder Marc Andreesen dreamed of using the browser to reduce the role of Microsoft Windows to a “poorly debugged set of device drivers.” Google, with vastly deeper pockets, stands a better chance of making it a reality. First, Google developed its own browser, Chrome. As of yesterday, we know that a Chrome operating system (OS) will follow.
Readers can attest that much or most of their time on a computer is spent in a browser. New “netbook” computers, the initial target for Chrome OS, are cheap and highly portable. Oh, and cool. Why drag around Windows Vista if you don’t have to? Chrome is designed to prise off the oversized operating system. But the ultimate ambition is to subsume essentially everything you do on a computer within the browser.
Ironically, as Ars Technica points out, device drivers actually matter a lot and might hinder acceptance of Google's shining OS. Digital cameras, iPods, and other assorted gadgetry are even more popular than Netbooks. But you have to speak in the device driver language if you want your computer to talk to them.
It’s a toe-to-toe slugfest as the two companies throw body blows at each other’s core business. Microsoft launches Bing; Google launches Chrome OS. Microsoft broke IBM’s grip on computing by gaining a foothold in the new class of “personal computers.” In the endless cycle of capitalist vengeance, Google now tries to do the same.
The fight is good for the spectators, of course. And even for Microsoft, as for a boxer, catching one on the jaw can actually be quite invigorating. Meanwhile, the Wall Street bookmakers laid odds on the champion, sending Microsoft up on the day.
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Comments:
Posted Fri, Jul 10, 7:56 a.m. Inappropriate
The way Microsoft "broke" IBM at least in the PC market (afaik IBM is still doing quite well otherwise) was through an amazingly lopsided licensing deal. Don't expect Google to get the same break from the gang in Redmond.
That said, market insurgencies certainly can succeed by starting in the high-volume, low-margin end of things (see also: Toyota), and Google certainly has the cash and brains to put up a solid challenge. Add in the fact that Microsoft's aging (and retired, oops it's back from retirement) XP is the OS holding their position in the netbook market and conditions are ripe for an upset.
Questions I'd like to see answered are, 1. Will the netbook market outgrow and replace the big-hardware market, as PCs replaced minicomputers and 2. Will Windows 7 prove to be an able contender in the netbook market and 3. Will it get here in time to matter?