With the demise of Gourmet magazine announced today by publisher Conde Nast, that most-annoyingly named group of elitists the “foodies” are crying into their consommé. But, as someone a little more rough-hewn, I must admit to now fearing for the ultimate demise of my own preferred form of more regional domestic porn: Sunset magazine.
I’ve been a Sunset subscriber the past few years, but I’ve been aware of the magazine and its impact on certain segments of the population for as long as I can remember. At a backyard barbecue at a friend’s house in Seattle’s Squire Park neighborhood 15 years ago, we lacked a serving platter big enough to hold several dozen ears of corn. I spied a toddler-sized Radio Flyer wagon leaning against the house and was immediately inspired — once the little wagon was washed off and lined with foil, it became the perfect corn platter on wheels. “Look,” I said to the party’s hostess, “just like in Sunset magazine!” And she knew exactly what I meant, since for those above a certain age, “Sunset” is shorthand for the kind of entertaining that few of us have time for anymore.
And, while I have no imminent plans to build a solar-powered garden shed, to take a driving tour of Northern California cupcake bakeries, to get more gorgeous blossoms from my rhododendrons, or even to make a pot of red potato and salmon chowder, I can look at the pictures in Sunset anytime I want and fantasize about maybe doing all that stuff someday.
And like classic porno mags (and unlike anything online), Sunset does still have awesome photography. I’ve lost track of how many times I’ve seen a perfect shot of the Seattle skyline, with the early evening sun setting the buildings aflame (for yet another story about the burgeoning arts scene); or golden frothy pints of the latest microbrew (with some kind of twist, of course, made by nuns or cooked up by a retired dotcom CEO in a former dirigible hangar); or perfectly lit and brilliantly styled studio portraits of oysters on the half shell (described, yet again, as a “Northwest delicacy”). Sunset manages to make it all seem provocative and comforting at the same time.
A social scientist could surely point out that when I subscribed to Sunset I crossed into some new more docile, domestic phase of my life. I’d just hoist a golden frothy pint and have to agree.
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Comments:
Posted Mon, Oct 5, 7:18 p.m. Inappropriate
I was introduced to Sunset magazine back in the '50s by my grandparents. In addition to Sunset, they subscribed to LIFE, LOOK, the Saturday Evening Post and for those dreary Pacific Northwest winters, Arizona Highways. I always thought Sunset magazine was musty -- maybe that's because a lot of the times I would leaf through the black and white pages while at my grandparents' Warm Beach house near Stanwood. And it was musty. I'd cut out recipes, skip past the construction projects and look at the perfect people sitting around redwood picnic tables spiked with an umbrella in the middle. Years later, as a newlywed and new home owner in the early '70s, I subscribed to it -- again, cutting out recipes but this time also clipping the construction projects and leaving them on the counter for my husband, Bob the Builder. I've been a sporadic subscriber ever since, sometimes renewing, other times not. Admittedly, it's been more "not"in the past decade, due to downsizing my magazine subscriptions and a feeling that I'd read it all before. Maybe I have, but one of these years, I'll probably re-subscribe -- and dive back into that old musty magazine that I loved as a kid growing up in the Pacific Northwest. Thanks for the memory.
Posted Tue, Oct 6, 7:28 a.m. Inappropriate
Feliks, you've inspired me to subscribe immediately! (Ooh, lookie, a "2 free preview issues" special on their Web site!) Sunset was omnipresent in our house when I was growing up, but it occurs to me the only time I read it anymore is in my chiropractor's waiting room. In 1998, I attended the magazine's 100th birthday celebration at its corporate campus, which sticks in my mind as one of the best vacation experiences I've ever had.
Check out Portland Monthly as well.
Posted Tue, Oct 6, 9:10 a.m. Inappropriate
Don't worry, Feliks -- even if the magazine folds, you'll still get Sunset's predictably mind-numbing "50 Ways to Stain your Deck" stories by subscribing to Seattle Metropolitan magazine.
Posted Tue, Oct 6, 9:46 a.m. Inappropriate
I've been reading Sunset since I was a kid. When I moved into my house, there were bound volumes of Sunset issues from the 1950s in the attic. I subscribe to it today and even maintain gift subscriptions to expatriate relatives. But still, I've only tried a handful of the recipes. I've visited virtually none of the places pictured (except a friend's beach house on Anderson Point that was once on the cover). I've used virtually none of their party suggestions (as my friends and I are a little less yuppified than the people they portray pressing their own fruit juices in alpine meadows). Still, it's fun to read.
Posted Wed, Oct 7, 5:18 p.m. Inappropriate
Thank you for the piece Feliks. I have been a longtime sunset fan but never publicly - domestic porn, good call.
Posted Wed, Oct 7, 10:24 p.m. Inappropriate
Thanks Felix for a great Sunset. We have been subscribers since 1948 (That`s a long time) I have had ocassions in the past of working with Nancy Davidson (What a great lady, now retired) The newcomer mags might think they could replace Sunset...NO WAY! They probably will all go the way of LIFE and LOOK. Louis V. Larsen, Kingston,WA
Posted Mon, Oct 12, 4:34 p.m. Inappropriate
One of the great things about Sunset is that it is a lifestyle magazine that isn't snooty - or, for that matter, shabby bohemian.