The sun sets on a certain demographic
Recently I received one of those familiar white envelopes with the clear window that's obviously been bulk mailed. It was the three words above my address, in bold and all caps, that caught my eyes: SENIOR CITIZEN OFFER. Accompanying it was was the personalized message: "Sue Frause, we miss you! To tempt you back, we'd like to offer you 12 issues of Sunset at our Senior Citizen Rate. Our guaranteed low rate!"
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