News that Paul Allen is hot to sell naming rights for the Rose Garden–the spaceship-like home of his Portland Trailblazers–has us pondering possibilities.
Naturally, some variation of a Nike SwooshGarden is the first thing that comes to mind, even though the Trailblazer's site itself points out that the buyer might not be a homegrown company:The Trail Blazers have begun initial dialogues with several interested Portland companies, as well as regional and national entities, about investing in a unique partnership opportunity that is being presented for the first time since the Rose Garden opened in 1995.
Some locals can't help but daydream about a moniker that's a bit less corporate. One commenter on Blue Oregon cheerfully proposes "People's Arena." As another reader notes, it beats naming the place after some bank in Connecticut.