Tweets expose Microsoft's guilty iPhone users
There are iPhones aplenty at Microsoft HQ, and tourists to Seattle don’t explore beyond downtown much.
These are some of the findings of a new collaborative project from the map experts at MapBox and big data analysts at GNIP. Since September 2011, roughly 3 billion tweets have been “geotagged” worldwide – meaning they are embedded with metadata on the location of the tweet, the brand of phone it was sent from and other information. By mapping this raw data and running it through various filters, Eric Gunderson of MapBox proudly claims the team has revealed “demographic, cultural and social patterns down to city level detail, across the entire world.”
This column has previously examined tweeting patterns in the Puget Sound, but this analysis digs far deeper, giving armchair sociologists a lot to hew on. The police may find it interesting as well, with the data clearly depicting a lot of tweets sent from our major roads and highways.
LivingSocial: Now that's lean management
Let us count the ways that Groupon, LivingSocial and other coupon services enrich our lives. All the trapeze and cheese making classes we never would’ve attended otherwise. The discounts on hot yoga, teeth cleaning, laser hair removal – ah, all the thrifty laser hair removal!