Daniel W. Rasmus is the founder and principal analyst at Serious Insights a Sammamish-based firm that helps companies explore their strategic options. Rasmus is the author of the Wiley titles: Listening to the Future and Management by Design. His poetry book, Sketches of Spain and Other Poems, is available on the Amazon Kindle. Rasmus has written from Harvard Business Review, Fast Company, Wired and several other publications. His comments on technology and popular culture can be found regularly at GeekWire and PopMatters.