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Why housing costs should scare tech workers too

A Google bus protest in San Francisco. Credit: Photo: Chris Martin

Technology industry workers are not apathetic. The industry is known for its passionate defense of civil liberties, growing movements in education and immigration reform and the unprecedented scope of the philanthropy of its most successful members. (It’s not just Bill Gates, either. Facebook’s Mark Zuckerberg, Ebay’s Pierre Omidyar and Google’s Sergey Brin were all among the top 10 philanthropists in the U.S. last year.)

Working in such a transformative industry naturally leads people to think and care deeply about societal issues, but I suspect most tech workers have hardly given a moment’s thought to housing issues. That needs to change.

The history of the technology industry was mostly written in the suburbs, whether in Silicon Valley or Redmond, but today tech companies and tech workers are increasingly choosing to locate in city centers. In San Francisco, the arrival of Twitter has brought an influx of tech companies downtown, while here in Seattle, Amazon has completely transformed South Lake Union.

Given the large and ever-accelerating size of the tech sector, these companies and their employees are increasingly shaping the character and policies of cities. That gives the tech industry a responsibility for engaging constructively on housing issues, which are central to city life.

For a sense of urgency, look to San Francisco, which has become the obvious example of what happens when a tech boom combines with failed housing policy. New residents have been flooding the city during the latest tech bubble, while construction of new housing continues its decades-long stagnation. (See Gabriel Metcalf’s piece in The Atlantic Cities for a great summary.)

Predictably, already high rents have skyrocketed. Rightly or wrongly, tech workers have been cast as the villain in all this. Protests against evictions, rising rents and gentrification have become so frequent that they’re making national news. The improbable lightning rod for these protests has been the company buses that ferry tech workers each day to campuses south of the city.

Protesters block a Google bus in San Francisco.

Protesters block a Google bus in San Francisco. Photo: Chris Martin.

In a sense, protesters are right to blame tech workers for rising rents. Wealthy tech workers are directly competing with poorer residents for San Francisco’s severely limited housing stock.

But in another sense, the blame is misplaced. Had San Francisco built housing to keep up with demand, there wouldn’t be ever more people fighting over the same limited housing stock. This is why the tech industry should be pushing hard for more density: Without it, their workers really are pushing out the poor.

The tech industry should be a powerful voice for more housing, more affordable housing and an end to homelessness. But unfortunately, the message from the tech community that’s gotten the most attention is ex-AngelHack CEO Greg Gopman’s rightfully reviled rant against the poor. Gopman’s contention that the poor should be forcibly removed so as not to bother the rich reads as almost too movie villain evil to be real, but sadly, he has become the public face of the tech industry for many.

Being seen as the enemy will have real consequences for tech workers. Companies like Twitter and Amazon are able to locate in downtown cores because city leaders have welcomed them. If public sentiment turns against them, as it has in San Francisco, tech companies will surely find it more difficult to work downtown. Additionally, the new construction that houses so many tech workers in city centers can only continue if the public is convinced that density and growth is good for the city as a whole.

Seattle is thankfully in a far better position than San Francisco. We’ve continually added to the housing supply, keeping rental prices from rising as rapidly as they have in San Francisco. But debates about growth, density and affordability are far from settled. The tech industry in Seattle should heed San Francisco’s warning and get involved now. For their own good and the good of the city, tech workers should stand up to demand enough housing for everyone who wants to live here.

Crosscut’s Community Idea Lab coverage is made possible by the generous support of Social Venture Partner’s Fast Pitch.

Editor’s Note: Ethan Phelps-Goodman is an organizer of the Hack to End Homelessness, a hackathon designed to engage designers, developers, social media experts, marketers and storytellers to create tools and solutions for organizations working on issues of homelessness. Pitch in this Saturday and Sunday, May 3rd-4th. Learn more at

This article was originally published on The Urbanist.

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