In a 1958 publicity photo, Eddie Carlson (on the right) looking at a fair concept that would have had the fair grounds (now Seattle Center) linked to the waterfront and a cruise ship dock. Yeosu did what Seattle thought about. Credit: Century 21 Commission
Seattle Center is a 74-acre Rorschach test in which everyone sees what they want to see. It is Lincoln Center to some; Central Park, Tivoli Gardens or Disneyland to others. It is about Bumbershoot, skateboards, the opera, New Year’s fireworks, the Space Needle, the EMP blob, IMAX shows, the fountain and Folklife. It is public, it is private; it is some kind of crazy hybrid. It’s a civic jewel and an opportunity squandered. It’s too expensive, too tacky; it’s for locals, for tourists. It’s the city’s heart and soul, a regional amenity, a headache.
The multiplicity of visions is nothing new; it’s in the Center’s genes. Scour the newspaper clippings from the 1950s and early ’60s, when the Center was still just a concept, and you’ll find familiar debates between those who wanted to run it like a business and those who wanted it to be purely for public benefit. The Chamber of Commerce, Greater Seattle, Allied Arts, the citizens, architects, planners and the City Council all struggled with what it could and should be. The debate has lasted more than half a century (see: Chihuly Garden and Glass). Arguing over the Center is Seattle’s version of the movie Groundhog Day.
We couldn’t even agree on its name. It was dubbed Seattle Center by the City Council in 1961 in anticipation of its post-fair existence, but some complained that was too generic. When an anonymous committee of PR professionals advised in 1964 that its name be changed to “Puget Gardens,” they were laughed out of town. Still, typical of Seattle, everyone had their own — and even worse — ideas: “Pacific Park,” “The Century Center,” “The Seattle Green,” “Paul Bunyan Park,” “Evergreen Cultural Center,” “World’s Fair Acres,” “Space Needle View,” “Denny Center.” Some called for a contest to rename it, others suggested (what else?) a public vote.
Wisely, the Center’s advisers tabled the name change as a distraction and worked with what they had.
Now, we've wound up the Next Fifty celebration of the 1962 fair that birthed the Center. Where does it leave us? Seattle Center’s director, Robert Nellams, is a self-described “incrementalist,” a guy who embraces the Center’s tradition of complexity. It isn’t Lincoln Center or Tivoli. It’s unique in the world, a complex ecosystem that, Walt Whitmanâlike, contains multitudes: public and private, high and low. He embraces the Center’s multiplicity as its strength, not a weakness.
Nellams is working his way through a list of priorities laid out in a City Councilâapproved master plan. Center House has been refurbished, sprouted new eateries (Skillet, Mod Pizza), and been renamed The Armory. There’s new signage on the grounds. Chihuly Garden and Glass is open and getting raves. By the end of the year, Nellams hopes to have the legal framework in place for the redevelopment of Memorial Stadium — which includes the creation of an adjacent public green space and parking lot — something that’s been on the to-do list for 50 years. KEXP will be opening its new studios and could even add a café. The Seattle Opera is poised to expand into the moribund Mercer Arena space. A new $1 million children’s art playground is in the works (part of the Chihuly deal).
Key Arena looms as a huge question: Can it be adapted to new uses or will it become the Center's new white elephant, as the new arena in SoDo takes shape? Redevelopment of the site will likely face hurdles. An effort to landmark the structure will seek to protect it from demolition.
The Center covers about 65 percent of its operational costs through earned revenue; the rest comes from the city’s general fund. Nellams figures that’s a great deal for a public entity, though he recognizes the budget pressures to do more. Capital investments are another thing; it will likely take a major bond issue at some point, but that won’t happen anytime soon.
The goal of the Next Fifty events, Nellams says, has been to forge new community partnerships, and to move public feeling from a sense of “ownership” of the Center, which is strong, to a sense of responsibility for it, which needs a boost. It’s the difference between having feelings and pitching in to make sure the Center has what it needs.
Nellams laughs when asked if the Center’s advisory committee has a consensus vision for the future. “When you have 14 type-A personalities around a table….” He shakes his head. The point isn’t unanimity, but balance. “Our goal isn’t to be all things to all people, but to have something for everybody,” he says. That remains the root of the Center and the challenge for those who manage our civic inkblot.
This is an updated version of a column that previously appeared in the October issue of Seattle Magazine.
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